Damian Mason

I think there's going to be a push to nutrient density and nutrient content where we pay not just 56 pounds for number two yellow corn. It's going to be, what's the protein content in there? Can it be grown regeneratively? What's the carbon associated with that? You know, and that CI score and all those kind of things. There's going to be those attachments to it because why wouldn't there be?

I think there's going to be a push to nutrient density and nutrient content where we pay not just 56 pounds for number two yellow corn. It's going to be, what's the protein content in there? Can it be grown regeneratively? What's the carbon associated with that? You know, and that CI score and all those kind of things. There's going to be those attachments to it because why wouldn't there be?

I think there's going to be a push to nutrient density and nutrient content where we pay not just 56 pounds for number two yellow corn. It's going to be, what's the protein content in there? Can it be grown regeneratively? What's the carbon associated with that? You know, and that CI score and all those kind of things. There's going to be those attachments to it because why wouldn't there be?

We've got production mastered. And someone says, yeah, but you're crazy. You sound like one of the organic guys. No, I'll give you a better example. From the Model T 20 years ago with Henry Ford, where it was an affordable black. Remember, it was his old joke. You can have any color Model T you want. Yeah, as long as it's black. As long as it's black. Well, are we still there?

We've got production mastered. And someone says, yeah, but you're crazy. You sound like one of the organic guys. No, I'll give you a better example. From the Model T 20 years ago with Henry Ford, where it was an affordable black. Remember, it was his old joke. You can have any color Model T you want. Yeah, as long as it's black. As long as it's black. Well, are we still there?

We've got production mastered. And someone says, yeah, but you're crazy. You sound like one of the organic guys. No, I'll give you a better example. From the Model T 20 years ago with Henry Ford, where it was an affordable black. Remember, it was his old joke. You can have any color Model T you want. Yeah, as long as it's black. As long as it's black. Well, are we still there?

No, because we mastered the ability to produce a car, a simple means of transportation. And so now it became a Model T, then another model, then a model that has electric locks and power brakes and air conditioning and now navigational control and all that. So why wouldn't our food do that? And that's where food's going to go.

No, because we mastered the ability to produce a car, a simple means of transportation. And so now it became a Model T, then another model, then a model that has electric locks and power brakes and air conditioning and now navigational control and all that. So why wouldn't our food do that? And that's where food's going to go.

No, because we mastered the ability to produce a car, a simple means of transportation. And so now it became a Model T, then another model, then a model that has electric locks and power brakes and air conditioning and now navigational control and all that. So why wouldn't our food do that? And that's where food's going to go.

So if you use the Model T to today, we were challenged to make bushels of corn and corn The same time Model Ts were a challenge to make an affordable car. We're not there now. That's where food's going to go, I believe.

So if you use the Model T to today, we were challenged to make bushels of corn and corn The same time Model Ts were a challenge to make an affordable car. We're not there now. That's where food's going to go, I believe.

So if you use the Model T to today, we were challenged to make bushels of corn and corn The same time Model Ts were a challenge to make an affordable car. We're not there now. That's where food's going to go, I believe.

I believe we're going to get more into nutrient quality, nutrient density, the environmental aspect of it, what's your carbon-associated, carbon intensity score associated with it, regenerative practices, traceability, I think, comes into this space, and nutrition. Rather than lamenting that, if you're a producer, you should look at it as a chance to value add. Get to it.

I believe we're going to get more into nutrient quality, nutrient density, the environmental aspect of it, what's your carbon-associated, carbon intensity score associated with it, regenerative practices, traceability, I think, comes into this space, and nutrition. Rather than lamenting that, if you're a producer, you should look at it as a chance to value add. Get to it.

I believe we're going to get more into nutrient quality, nutrient density, the environmental aspect of it, what's your carbon-associated, carbon intensity score associated with it, regenerative practices, traceability, I think, comes into this space, and nutrition. Rather than lamenting that, if you're a producer, you should look at it as a chance to value add. Get to it.

Look at a chance just like Ford looks at it as a chance to say, we know that everybody doesn't want this. By golly, we can charge a premium and we make more money on the... whatever the ad on it is.

Look at a chance just like Ford looks at it as a chance to say, we know that everybody doesn't want this. By golly, we can charge a premium and we make more money on the... whatever the ad on it is.

Look at a chance just like Ford looks at it as a chance to say, we know that everybody doesn't want this. By golly, we can charge a premium and we make more money on the... whatever the ad on it is.

So if you use the tractor as an example, Tanner, and you look at the farming, and I know that, again, a lot of times farmers bristle at some of this, Why wouldn't you look at, first off, it's coming. I mean, unless I just am dead wrong, which I don't think I am, this movement's coming, and it's going to be about nutrient density, quality.

So if you use the tractor as an example, Tanner, and you look at the farming, and I know that, again, a lot of times farmers bristle at some of this, Why wouldn't you look at, first off, it's coming. I mean, unless I just am dead wrong, which I don't think I am, this movement's coming, and it's going to be about nutrient density, quality.