Damian Mason
speaker
125 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Damian Mason’s voice in public audio — every appearance, attributed to the second.
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Appearances
I think there's going to be a push to nutrient density and nutrient content where we pay not just 56 pounds for number two yellow corn. It's going to be, what's the protein content in there? Can it be grown regeneratively? What's the carbon associated with that? You know, and that CI score and all those kind of things. There's going to be those attachments to it because why wouldn't there be?
We've got production mastered. And someone says, yeah, but you're crazy. You sound like one of the organic guys. No, I'll give you a better example. From the Model T 20 years ago with Henry Ford, where it was an affordable black. Remember, it was his old joke. You can have any color Model T you want. Yeah, as long as it's black. As long as it's black. Well, are we still there?
No, because we mastered the ability to produce a car, a simple means of transportation. And so now it became a Model T, then another model, then a model that has electric locks and power brakes and air conditioning and now navigational control and all that. So why wouldn't our food do that? And that's where food's going to go.
So if you use the Model T to today, we were challenged to make bushels of corn and corn The same time Model Ts were a challenge to make an affordable car. We're not there now. That's where food's going to go, I believe.
I believe we're going to get more into nutrient quality, nutrient density, the environmental aspect of it, what's your carbon-associated, carbon intensity score associated with it, regenerative practices, traceability, I think, comes into this space, and nutrition. Rather than lamenting that, if you're a producer, you should look at it as a chance to value add. Get to it.
Look at a chance just like Ford looks at it as a chance to say, we know that everybody doesn't want this. By golly, we can charge a premium and we make more money on the... whatever the ad on it is.
So if you use the tractor as an example, Tanner, and you look at the farming, and I know that, again, a lot of times farmers bristle at some of this, Why wouldn't you look at, first off, it's coming. I mean, unless I just am dead wrong, which I don't think I am, this movement's coming, and it's going to be about nutrient density, quality.
You know, the food story is going to evolve into, is it regeneratively raised? Did your llama come out and blessed by a rabbi and poop on the strawberries? I mean, whatever. that story is. If you can make money out of it, what the hell difference does it make? You should do it because the ability to produce a bushel of corn or make a Model T, we've got that mastered long ago.
That's where I think things are going. I got another prediction a lot of people don't like to hear, but I don't see any way around it. Eventually, the federal monies are going to get more scrutinized. We're obviously in a very urban and suburban population. We've got less than 17% of the population lives in rural, less than 1% of us farm.
There's going to start to be a little bit of, I believe, more scrutiny on this. And with that scrutiny might start coming the cries of... Water.
Why are we growing corn in eastern Colorado and in the panhandle of Texas when they get four inches of annual precipitation when we already have more than enough corn where you're from and where I'm from in Iowa or Illinois or whatever, Indiana, whatever that should be. So I think there's going to be a little more scrutiny. And I actually see a decrease in farmed acres. Marginal land will revert.
I did a video about that, and boy, people got mad. I think they believed I was insulting their property. I said, if you're highly erodible, rocky, rough, low productivity, or require water in a water-sensitive, depleted area, and I just named several of those places that are, I think that that land reverts to maybe CRP, maybe grazing, hunting-type property. We don't need it.
Corey, I'm in Alberta doing a gig, and there's cornfields, and I'm talking like getting close to... Edmonton. Yeah. Who the hell thought you should grow corn up there? So they're doing it because the incentive is there, and I think that that incentive is going to start to go away. I mean, we also heard about government programs here. We heard about the chunk of money being tossed at agriculture.
Well, that just creates more incentive to create surplus for something that we – I just was in a discussion yesterday, and I'm going to be covering this more – I remember the 80s and government cheese, where there was so much dairy product, the government then decided to help the dairy farmers by buying up the surplus milk and then making this really crappy, not good cheese.
And then they gave it to the schools. And they gave it, if you were poor, welfare, whatever, you gave the cheese. By God, if you... All you had to do is walk down a sidewalk and somebody was going to give you cheese. It was about that bad in the 80s. They had so much of it, they were like storing it in caves.
It's finer with time. Well, it certainly wouldn't have gotten worse because you had government cheese in the 80s. But here's what I'm saying. Are we going to do this with corn? A year from now, we're going to be in a situation where, yeah, we're still paying farmers because we want to keep them in business. But we've got all this corn. Yeah, we're stuffing it in caves.
It's right next to the government cheese. At some point, there's got to be some give.
And also you've got to battle the humidity. You're dealing with more rust and fungus because of the weather conditions.
So imagine since you're in Iowa... Because you have such a propensity to create huge corn and soybean crops, let's say. But then the person that's in a little bit, I don't know, named somewhere that's certainly in Iowa, I don't know, maybe Southern Ohio or something like this. Maybe then they have the ability, closer to a population center, to sell...
With antigen.
Showing 81–100 of 125 · page 5 of 7
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