Damon West

Not you, Mick.

Everybody listen to this.

You've got to go try in your life.

You've got to go out there and put yourself out there a little bit.

Because, like you said, when you're closest to the breakthrough moment, that's when it gets the hardest.

But another piece of advice I want to give on this thing, too, is something John Gordon told me.

John Gordon told me this after we wrote The Coffee Bean.

He said, Damon...

He said, this message is powerful.

And he said, I want you to understand this.

You keep going out telling your story and telling the message to Coffee Bean.

You are the Coffee Bean guy.

He said, don't ever stop telling the story of the coffee.

Don't ever stop.

Don't ever change your message of what he said.

He said, too many times in life, people don't see results fast enough.

and then they change their messaging, you know?

And then they go and they pick another message, and now you just confuse everybody, he said, because he said, are you the coffee bean guy, or are you this guy now?

No one knows what you really are, what you stand for.

He said, when they just didn't realize they were so close to a breakthrough moment, he said, especially when you don't see any progress at all, keep on your messaging, stay on your message.