Dan Antonelli

I posted something on my Facebook page and you actually shared it on the home service page where we had a bunch of stats for a client that had rebranded and we were comparing the three months pre rebrand and post rebrand and the KPIs associated with it. And someone in the comments said something to the effect of, well,

I posted something on my Facebook page and you actually shared it on the home service page where we had a bunch of stats for a client that had rebranded and we were comparing the three months pre rebrand and post rebrand and the KPIs associated with it. And someone in the comments said something to the effect of, well,

That's great, but a rebrand will also totally re-energize the team and re-energize the ownership and things like that. And I'm like, absolutely, that is totally true what happens, but people don't look at that as something that they understand fully until they've gone through it. So they go through the process and they're like, oh my God, I am so much-

That's great, but a rebrand will also totally re-energize the team and re-energize the ownership and things like that. And I'm like, absolutely, that is totally true what happens, but people don't look at that as something that they understand fully until they've gone through it. So they go through the process and they're like, oh my God, I am so much-

Yeah, so much more energy about my company, where I'm going, and then the team is more behind you because they recognize that you're investing in branding because you're trying to build a better future for them. You're trying to create something that's going to have a lasting impact on their lives as well.

Yeah, so much more energy about my company, where I'm going, and then the team is more behind you because they recognize that you're investing in branding because you're trying to build a better future for them. You're trying to create something that's going to have a lasting impact on their lives as well.

So the mindset change that happens is really interesting to see how some of these owners that have been running these businesses for 10, 15, 20 years that get rebranded, it's almost like they're reborn. Like they just get so excited. They're super proud to be putting on that new uniform with that new brand and wear the branded apparel and things like that.

So the mindset change that happens is really interesting to see how some of these owners that have been running these businesses for 10, 15, 20 years that get rebranded, it's almost like they're reborn. Like they just get so excited. They're super proud to be putting on that new uniform with that new brand and wear the branded apparel and things like that.

And I think people underestimate what the value of that psychological shift is. that happens after rebranding. So we don't do enough actually talking about what happens to the owner's mindset and what that actually does to re-energize the internal team.

And I think people underestimate what the value of that psychological shift is. that happens after rebranding. So we don't do enough actually talking about what happens to the owner's mindset and what that actually does to re-energize the internal team.

We talk so much about the metrics for marketing, but what happens from a cultural standpoint and what happens to that owner's mindset is something that's really amazing to see.

We talk so much about the metrics for marketing, but what happens from a cultural standpoint and what happens to that owner's mindset is something that's really amazing to see.