Dan Buettner

And we can usually get 30 or 40% of all those places to optimize their designs and policies so people mindlessly move more, eat better, socialize more, and know and live their purpose.

And then finally, we have in our Blue Zone Cities a program for about 10% of the people in that city to blue zone their own houses, their commutes, their social network, their workplaces.

And then we recruit them to be part of a committee to help encourage their city government to pass healthier policies.

So it's people, places, and policy for five years.

We came into Fort Worth, Texas, a very conservative city.

We were invited in, actually.

by the hospital system and the mayor there, Betsy Price.

And in five years, we lowered their obesity rate by 3% while the rest of Texas got heavier.

And by their own reckoning, we saved them a quarter of a billion dollars a year in healthcare costs.

And they easily paid our fee from their savings.

We've to date now worked with 70 different cities.

We're in Jacksonville, Florida now, and Naples, Florida, Phoenix, Arizona.

Tempe, Arizona, Riverside, California.

It's really taking off, but it's only for cities that want to try something new and are tired of trying the same old memes and trying to get people healthier.

Well, there's two questions there.

So walkability, there's something called a complete streets policy package.

And essentially that is a city council agrees and the city planner agrees that every new street, about once every seven years, a street is completely redone in a city.

And they're on kind of a rotating schedule.

But Complete Streets essentially helps the city make sure that when the street is up for redesign, that a bike lane, a sidewalk, trees, and safety.

So in other words, it's not just a pathway for fast cars.