Dan Fleyshman

So I did that for 1999 and 2009. I had the same brand, but I had an energy drink from 2005, 2009. We were number seven out of the 900 drinks on the market. And it's difficult.

you were right like all these people that said don't do a beverage why didn't i do a toilet paper company you know everyone's got to wipe their ass every day i should have done that that's why dude wipes is the second biggest brand in shark tank history oh i didn't even know that they only have one investor mark cuban and they never need to raise money again there you go There you go.

you were right like all these people that said don't do a beverage why didn't i do a toilet paper company you know everyone's got to wipe their ass every day i should have done that that's why dude wipes is the second biggest brand in shark tank history oh i didn't even know that they only have one investor mark cuban and they never need to raise money again there you go There you go.

Let's go up against them.

Let's go up against them.

Yeah, it's good. Thank you. Appreciate it. It's important.

Yeah, it's good. Thank you. Appreciate it. It's important.

So over the last three years, I raised $56 million for food and beverage brands and consumer products. almost all was actually beverage brands and the reason for it is i would find brands that already had 29 000 stores 16 000 stores 4 500 stores 31 000 stores those are the actual numbers And so they had something I could pour gas in the fire. If someone was starting from scratch, I'm not in.

So over the last three years, I raised $56 million for food and beverage brands and consumer products. almost all was actually beverage brands and the reason for it is i would find brands that already had 29 000 stores 16 000 stores 4 500 stores 31 000 stores those are the actual numbers And so they had something I could pour gas in the fire. If someone was starting from scratch, I'm not in.

God bless you. I'm wishing you luck. But let me know when you've got a couple thousand stores under your belt. You've dealt with the distributors, the manufacturers, the headaches. There's still more headaches to come. But at least I want to see you fight. I want to see you fight through the struggle first.

God bless you. I'm wishing you luck. But let me know when you've got a couple thousand stores under your belt. You've dealt with the distributors, the manufacturers, the headaches. There's still more headaches to come. But at least I want to see you fight. I want to see you fight through the struggle first.

the reason i like the food and beverage space is because when you get it right is a big victory there's been recent sales you guys have seen of beverage brands that have had humongous like whoa like numbers because they're getting sometimes six to ten x ebita or getting 2x gross sales let me give you guys a quick example for a large company like a kellogg's or a

the reason i like the food and beverage space is because when you get it right is a big victory there's been recent sales you guys have seen of beverage brands that have had humongous like whoa like numbers because they're getting sometimes six to ten x ebita or getting 2x gross sales let me give you guys a quick example for a large company like a kellogg's or a

you know the huge brands that have massive distribution in the cereal space the beverage space etc it takes them on average 125 to 175 million dollars to really launch a brand 75 million to get it going 125 to 175 to make it big where it matters to them on the bottom line so they'd rather buy Cali water for 150 million or 300 million range to save them two years and 200 million dollars they'd rather give you 300 million dollars or whatever the number is to buy it to save themselves time and

you know the huge brands that have massive distribution in the cereal space the beverage space etc it takes them on average 125 to 175 million dollars to really launch a brand 75 million to get it going 125 to 175 to make it big where it matters to them on the bottom line so they'd rather buy Cali water for 150 million or 300 million range to save them two years and 200 million dollars they'd rather give you 300 million dollars or whatever the number is to buy it to save themselves time and

they're not gambling on if people the consumers like their new drink that they spend time on any money in time and they spend 125 million for example to make a new drink for two years they're taking away from their core brand like coca-cola pepsi gatorade etc they would much rather buy your brand cali water for a couple hundred million dollars to save themselves time and they know that people already like it right and they've got the distribution risk is removed right and the day they buy you it's actually free here's why they give you hey oliver here's 300 million dollars for you and vanessa we everything's great your investors are happy

they're not gambling on if people the consumers like their new drink that they spend time on any money in time and they spend 125 million for example to make a new drink for two years they're taking away from their core brand like coca-cola pepsi gatorade etc they would much rather buy your brand cali water for a couple hundred million dollars to save themselves time and they know that people already like it right and they've got the distribution risk is removed right and the day they buy you it's actually free here's why they give you hey oliver here's 300 million dollars for you and vanessa we everything's great your investors are happy

that day their stock goes up by two dollars a share and it actually goes up by like a billion you're free right right and they call up all their distributors like hey guess what guys you're gonna start drink taking this drink they take you from 90 million in sales to 500 million dollars in sales like this yeah just by pushing the button yeah like literally nothing yeah All right.

that day their stock goes up by two dollars a share and it actually goes up by like a billion you're free right right and they call up all their distributors like hey guess what guys you're gonna start drink taking this drink they take you from 90 million in sales to 500 million dollars in sales like this yeah just by pushing the button yeah like literally nothing yeah All right.

So let's go into, we talked a bit about the making money side and the beverage side.