Dan Fleyshman

And on the wine side of it, talk us through. It seems like people can actually leave their wine here. They can store their wine here. Yeah.

So to the entrepreneurs that are out there, like, I want to open a restaurant. Obviously not necessarily a 28,000 square foot one, but let's say they're 2,800 square feet. They want to open up their first thing. What was advice you would tell them when they're first planning? Not to do it. Not to do it. Not to do it. There you go.

So to the entrepreneurs that are out there, like, I want to open a restaurant. Obviously not necessarily a 28,000 square foot one, but let's say they're 2,800 square feet. They want to open up their first thing. What was advice you would tell them when they're first planning? Not to do it. Not to do it. Not to do it. There you go.

That's probably not a good answer. Ask me again. I'm sorry. No, it's a great answer. By the way, I've been going very hard the last year saying most people should not be entrepreneurs. They're not built for it.

That's probably not a good answer. Ask me again. I'm sorry. No, it's a great answer. By the way, I've been going very hard the last year saying most people should not be entrepreneurs. They're not built for it.

They don't realize that they're trying to be the entrepreneur because they heard someone fancy on social media say, you should just tell your boss that you're going to quit and become an entrepreneur. They don't realize that you're not going to make money for one, two, three, four years, even when your business makes money. Let me explain real quick, guys.

They don't realize that they're trying to be the entrepreneur because they heard someone fancy on social media say, you should just tell your boss that you're going to quit and become an entrepreneur. They don't realize that you're not going to make money for one, two, three, four years, even when your business makes money. Let me explain real quick, guys.

Let's say Brandon and I decide to start whitetshirts.com. In whitetshirts.com, Brandon and I crush it. We put in $100K each to start it. We got $200K in capital. We go do $1.5 million in sales our first year. Brandon and I should be happy, right? Does anyone know out there how much money that Brandon and I pull out out of the $1.5 million in sales?

Let's say Brandon and I decide to start whitetshirts.com. In whitetshirts.com, Brandon and I crush it. We put in $100K each to start it. We got $200K in capital. We go do $1.5 million in sales our first year. Brandon and I should be happy, right? Does anyone know out there how much money that Brandon and I pull out out of the $1.5 million in sales?

It rhymes with zero.

It rhymes with zero.

Because what happens? Well, 50% of it goes to the cost of manufacturing, production, shipping. 12% is going to go to the marketing. 5% on the paid ad spend. We're going to get a convention booth. We're going to have staff. We're going to have employees. But then for year two, we're going to go from $1.5 million to $4 million. We crush a brand night.

Because what happens? Well, 50% of it goes to the cost of manufacturing, production, shipping. 12% is going to go to the marketing. 5% on the paid ad spend. We're going to get a convention booth. We're going to have staff. We're going to have employees. But then for year two, we're going to go from $1.5 million to $4 million. We crush a brand night.

crush it guess how much brand i pull out negative negative exactly you know why because it's working so if your business sucks you're not gonna make money and if it's working you pour all the money back in and you take on debt or investors or loans or something to scale the business because it's working you didn't get paid year one year two year three etc

crush it guess how much brand i pull out negative negative exactly you know why because it's working so if your business sucks you're not gonna make money and if it's working you pour all the money back in and you take on debt or investors or loans or something to scale the business because it's working you didn't get paid year one year two year three etc

And so when I tell people that, it's hard for them to grasp. They just see fancy numbers on social media like, oh, they did $4 million in sales. That's gross sales. That's not net profit. And you, as the entrepreneur or CEO, are dead last to get paid from staff, from vendors, from lawyers, accountants, leases, and everything between. They're all first, and you are dead last.

And so when I tell people that, it's hard for them to grasp. They just see fancy numbers on social media like, oh, they did $4 million in sales. That's gross sales. That's not net profit. And you, as the entrepreneur or CEO, are dead last to get paid from staff, from vendors, from lawyers, accountants, leases, and everything between. They're all first, and you are dead last.

And even when you're dead last, you're probably not going to get paid. All right, but I digress.

And even when you're dead last, you're probably not going to get paid. All right, but I digress.

They want the pain. They want the pain.