Dan Harlacher

I mean...

And he just was in town a couple weeks ago, and he's like, man, you think that's cool.

Wait till you see what we're building now.

Right.

It's insane.

I mean, the stuff you guys know.

You guys know how many pets people have.

You know how old they are, their credit card scores, when they're moving, when they move.

The mover date, it's just insane, and it's the unfair advantage.

I mean, a lot of people look at you guys as, yeah, those little coupons that come in the mail.

You guys are like a data warehouse and one of the best –

I don't know how big the company is exactly, but I just know that there's nobody that mails more than you guys and what you guys know about the homeowners.

And it's absolutely phenomenal.

And I guess I'll just start out by asking you, you know, you said you guys pivoted in the last five, six years.

Where is the company going and what have you guys kind of seen?

Yeah, so first of all, we believe that data really leads off all other aspects of any marketing ideas, thoughts, or proposal options that we put into place.

So if you think about, you mentioned our footprint.

If you think about the ValPAC audience footprint and the CLIP audience footprint combined, we're about 65 million homes monthly.

But we have really come into our own in managing and owning our own in-house data.

So at the core base of that, we own about 165 million residential address records.