Dan Heath

Mm-hmm. Mm-hmm.

Wow. The temperature is yellow. That stuff that came out of that.

Wow. The temperature is yellow. That stuff that came out of that.

Wow. The temperature is yellow. That stuff that came out of that.

So we can claim co-credit for that national spot. What was it, a stoplight? What was the metaphor, a temperature gauge or a stoplight? Or was it just a color spectrum? I forget.

So we can claim co-credit for that national spot. What was it, a stoplight? What was the metaphor, a temperature gauge or a stoplight? Or was it just a color spectrum? I forget.

So we can claim co-credit for that national spot. What was it, a stoplight? What was the metaphor, a temperature gauge or a stoplight? Or was it just a color spectrum? I forget.

Man, what a great story. Thanks for sharing that. Boy, you made the most of that moment.

Man, what a great story. Thanks for sharing that. Boy, you made the most of that moment.

Man, what a great story. Thanks for sharing that. Boy, you made the most of that moment.

I think the starting point for Reset, the problem it's trying to solve, is the problem of mindless and undesirable autopilot. You've reached a point in your personal life or at work where you're going through the motions, you're trapped in the gravity of the way things have always worked, and you want something new.

I think the starting point for Reset, the problem it's trying to solve, is the problem of mindless and undesirable autopilot. You've reached a point in your personal life or at work where you're going through the motions, you're trapped in the gravity of the way things have always worked, and you want something new.

I think the starting point for Reset, the problem it's trying to solve, is the problem of mindless and undesirable autopilot. You've reached a point in your personal life or at work where you're going through the motions, you're trapped in the gravity of the way things have always worked, and you want something new.

better and different and maybe you've made gestures in those directions before but nothing's really changed and so this kind of complacency has said in fact that the first story in the book to me has become a kind of symbol for this so it starts in a receiving area in a hospital northwestern memorial hospital

better and different and maybe you've made gestures in those directions before but nothing's really changed and so this kind of complacency has said in fact that the first story in the book to me has become a kind of symbol for this so it starts in a receiving area in a hospital northwestern memorial hospital

better and different and maybe you've made gestures in those directions before but nothing's really changed and so this kind of complacency has said in fact that the first story in the book to me has become a kind of symbol for this so it starts in a receiving area in a hospital northwestern memorial hospital

and in this receiving area there was a red phone on the wall that rang all the time it was usually like a staffer or a nurse calling to check on the status of some package they'd ordered maybe some medication or some surgical gloves or whatever and so somebody in the receiving area pick up the red phone get the call and then go on a kind of scavenger hunt around the receiving area like it was just chaos it was trying to find something in a hoarder's attic in those days

and in this receiving area there was a red phone on the wall that rang all the time it was usually like a staffer or a nurse calling to check on the status of some package they'd ordered maybe some medication or some surgical gloves or whatever and so somebody in the receiving area pick up the red phone get the call and then go on a kind of scavenger hunt around the receiving area like it was just chaos it was trying to find something in a hoarder's attic in those days

and in this receiving area there was a red phone on the wall that rang all the time it was usually like a staffer or a nurse calling to check on the status of some package they'd ordered maybe some medication or some surgical gloves or whatever and so somebody in the receiving area pick up the red phone get the call and then go on a kind of scavenger hunt around the receiving area like it was just chaos it was trying to find something in a hoarder's attic in those days

And the numbers say it all. It took them an average of three days to get a package delivered within the hospital, which is just nuts, right? You order a medication and maybe FedEx or UPS get it halfway across the country in a day or two. And then to get from the basement of the hospital to the third floor might take another three days.