Dan Heath

Or maybe in tribute to you, we should switch that to Lowe's. You can never get everything you need in one trip. And so he joked that even if you went to get one 60 watt light bulb and you got it, you would discover when you got home, it actually needs to be a 59 watt light bulb. And so this immutable law held true for him.

And he figured out there was this one part he had bought that was defective. It was like a $2 cheap part. And so he said from like the perspective of efficiency, it would make most sense for him to just add that to his next Lowe's trip, which inevitably would be a week or two in the future. And he could just get that and piggyback on whatever else he was doing. But he said-

And he figured out there was this one part he had bought that was defective. It was like a $2 cheap part. And so he said from like the perspective of efficiency, it would make most sense for him to just add that to his next Lowe's trip, which inevitably would be a week or two in the future. And he could just get that and piggyback on whatever else he was doing. But he said-

And he figured out there was this one part he had bought that was defective. It was like a $2 cheap part. And so he said from like the perspective of efficiency, it would make most sense for him to just add that to his next Lowe's trip, which inevitably would be a week or two in the future. And he could just get that and piggyback on whatever else he was doing. But he said-

What mattered to his wife was not efficiency. It was finishing the project. She wanted the plants watered. And so he had to go back to get that $2 part. He said he probably wasted $200 in labor costs because he's a lawyer and he's billing by the hour mentally. And $6 in gas just to get that $2 part. And so he said it was a disaster from efficiency's sake.

What mattered to his wife was not efficiency. It was finishing the project. She wanted the plants watered. And so he had to go back to get that $2 part. He said he probably wasted $200 in labor costs because he's a lawyer and he's billing by the hour mentally. And $6 in gas just to get that $2 part. And so he said it was a disaster from efficiency's sake.

What mattered to his wife was not efficiency. It was finishing the project. She wanted the plants watered. And so he had to go back to get that $2 part. He said he probably wasted $200 in labor costs because he's a lawyer and he's billing by the hour mentally. And $6 in gas just to get that $2 part. And so he said it was a disaster from efficiency's sake.

But he said it was a huge win from the sake of finishing the project. It was working to completion. And he points out that efficiency is not always synonymous with effectiveness. That what his wife wanted was watered plants. That was the test of success, not how quote unquote efficient it was.

But he said it was a huge win from the sake of finishing the project. It was working to completion. And he points out that efficiency is not always synonymous with effectiveness. That what his wife wanted was watered plants. That was the test of success, not how quote unquote efficient it was.

But he said it was a huge win from the sake of finishing the project. It was working to completion. And he points out that efficiency is not always synonymous with effectiveness. That what his wife wanted was watered plants. That was the test of success, not how quote unquote efficient it was.

And so we use that as a launching pad for this notion of when you want to change something, it's like that car on the side of the road situation. You need a burst of work up front that is designed not to be efficient, but to be effective, to get momentum going. And that can take a lot of forms.

And so we use that as a launching pad for this notion of when you want to change something, it's like that car on the side of the road situation. You need a burst of work up front that is designed not to be efficient, but to be effective, to get momentum going. And that can take a lot of forms.

And so we use that as a launching pad for this notion of when you want to change something, it's like that car on the side of the road situation. You need a burst of work up front that is designed not to be efficient, but to be effective, to get momentum going. And that can take a lot of forms.

Like there's a methodology called a sprint used a lot in design and software circles where a team will literally clear their decks for a week. They'll all be in the same room collaborating live for one solid week. Everything else gets shelved and they're working towards something back to work to completion.

Like there's a methodology called a sprint used a lot in design and software circles where a team will literally clear their decks for a week. They'll all be in the same room collaborating live for one solid week. Everything else gets shelved and they're working towards something back to work to completion.

Like there's a methodology called a sprint used a lot in design and software circles where a team will literally clear their decks for a week. They'll all be in the same room collaborating live for one solid week. Everything else gets shelved and they're working towards something back to work to completion.

At the end of the week, they're going to have a prototype or they're going to have a shell website or whatever it is they're working on. And that provides the momentum. And think about how much BS that short circuits. If you don't do that stuff in a week, it's like you go from spending 35 focused hours in a week to spending 135 unfocused hours over six months.

At the end of the week, they're going to have a prototype or they're going to have a shell website or whatever it is they're working on. And that provides the momentum. And think about how much BS that short circuits. If you don't do that stuff in a week, it's like you go from spending 35 focused hours in a week to spending 135 unfocused hours over six months.

At the end of the week, they're going to have a prototype or they're going to have a shell website or whatever it is they're working on. And that provides the momentum. And think about how much BS that short circuits. If you don't do that stuff in a week, it's like you go from spending 35 focused hours in a week to spending 135 unfocused hours over six months.

But by compressing it, you get that liftoff velocity that you need to start the change process.