Dan Heath

And after a while, I mean, after years of this behavior, it occurred to me, hey, what if I just bought two power cords and one of them could live forever in my backpack where I carry around my laptop and And one of them could be just strapped down on my desk so that when I come back, I can just plug it in and not have to mess with unpacking the power cord.

And after a while, I mean, after years of this behavior, it occurred to me, hey, what if I just bought two power cords and one of them could live forever in my backpack where I carry around my laptop and And one of them could be just strapped down on my desk so that when I come back, I can just plug it in and not have to mess with unpacking the power cord.

And after a while, I mean, after years of this behavior, it occurred to me, hey, what if I just bought two power cords and one of them could live forever in my backpack where I carry around my laptop and And one of them could be just strapped down on my desk so that when I come back, I can just plug it in and not have to mess with unpacking the power cord.

And I'm not telling that story to share my genius with you because I don't think there is much genius there. But it's almost a clue that in our lives, so often we adapt to problems or we come to take problems for granted that need not exist. You know, that I had just come to accept a reality where I was forever going to have this nuisance of power cord shuffling.

And I'm not telling that story to share my genius with you because I don't think there is much genius there. But it's almost a clue that in our lives, so often we adapt to problems or we come to take problems for granted that need not exist. You know, that I had just come to accept a reality where I was forever going to have this nuisance of power cord shuffling.

And I'm not telling that story to share my genius with you because I don't think there is much genius there. But it's almost a clue that in our lives, so often we adapt to problems or we come to take problems for granted that need not exist. You know, that I had just come to accept a reality where I was forever going to have this nuisance of power cord shuffling.

And yet the actual amount of labor it took to fix that problem was I had to go online for five minutes and press, you know, buy. And one of the interesting things to me about this work is why is that shift in our thinking so difficult? And why do we choose to endure things that we might have prevented?

And yet the actual amount of labor it took to fix that problem was I had to go online for five minutes and press, you know, buy. And one of the interesting things to me about this work is why is that shift in our thinking so difficult? And why do we choose to endure things that we might have prevented?

And yet the actual amount of labor it took to fix that problem was I had to go online for five minutes and press, you know, buy. And one of the interesting things to me about this work is why is that shift in our thinking so difficult? And why do we choose to endure things that we might have prevented?

No, it's definitely true. And I think something like smoking is compounded by the addictive nature of the product. But I think you're pointing out that there's something universal at play here. And I think that something is tunneling, which is a word I stole from a couple of psychologists who wrote a book called Scarcity. So let me explain what this is.

No, it's definitely true. And I think something like smoking is compounded by the addictive nature of the product. But I think you're pointing out that there's something universal at play here. And I think that something is tunneling, which is a word I stole from a couple of psychologists who wrote a book called Scarcity. So let me explain what this is.

No, it's definitely true. And I think something like smoking is compounded by the addictive nature of the product. But I think you're pointing out that there's something universal at play here. And I think that something is tunneling, which is a word I stole from a couple of psychologists who wrote a book called Scarcity. So let me explain what this is.

There was a researcher named Anita Tucker who followed around a bunch of nurses as they went through their day. So she shadowed them for hundreds of hours as part of our dissertation at Harvard.

There was a researcher named Anita Tucker who followed around a bunch of nurses as they went through their day. So she shadowed them for hundreds of hours as part of our dissertation at Harvard.

There was a researcher named Anita Tucker who followed around a bunch of nurses as they went through their day. So she shadowed them for hundreds of hours as part of our dissertation at Harvard.

And she found about what you'd expect, that these nurses were constantly dealing with unexpected problems, like they couldn't get the right medication at the right moment, or they ran out of towels and had to run around and find some somewhere. This one morning, Anita Tucker described a situation where there was a nurse who was checking out a new mother. She was ready to take her baby home.

And she found about what you'd expect, that these nurses were constantly dealing with unexpected problems, like they couldn't get the right medication at the right moment, or they ran out of towels and had to run around and find some somewhere. This one morning, Anita Tucker described a situation where there was a nurse who was checking out a new mother. She was ready to take her baby home.

And she found about what you'd expect, that these nurses were constantly dealing with unexpected problems, like they couldn't get the right medication at the right moment, or they ran out of towels and had to run around and find some somewhere. This one morning, Anita Tucker described a situation where there was a nurse who was checking out a new mother. She was ready to take her baby home.

And as part of that checkout process, they have to remove the security anklet from the baby's leg. And unfortunately, they couldn't find it. It had fallen off somewhere. So they do this frantic search, and it turns up in the bassinet. And then Anita Tucker says three hours later the exact same thing happens with a different mother. The anklet's missing again.

And as part of that checkout process, they have to remove the security anklet from the baby's leg. And unfortunately, they couldn't find it. It had fallen off somewhere. So they do this frantic search, and it turns up in the bassinet. And then Anita Tucker says three hours later the exact same thing happens with a different mother. The anklet's missing again.