Dan Henry

If you're a beginner in building a brand, I'm gonna teach you something you don't know about growing a business.

It's not that hard to make money.

What's hard is getting out of your own way.

Most people don't understand what education is, and that's why they teach too much and it turns people off.

People don't want more or better content, they want simpler content.

There's something that's happened to you in your life, some story you have, there's something you can sell, and if you don't have something to sell, holy crap, just go learn a skill that most people don't want to take time to learn, and then you just teach that skill.

So, man, that's such a good question.

And this is advice I would give to my younger self and any person who's starting out.

First of all.

Sure.

Well, personally, with what I sell, I would probably not sell to that person.

But I get your point.

Whenever I would get on a call, and this is in my book, I would always research the person prior in case something like that happened.

People post their whole lives on social media, right?

So in order to build rapport, because that's what you do the first five or so minutes of the call, you want to build rapport, okay?

And the easiest way to build rapport is to talk about something that both of you are interested in, that both of you like.

And so I would go on, I'd go on their Instagram, I'd go on their Facebook, I'd find something, there's gotta be something that they're into that they've mentioned that I also like.

And so let's just say for a moment that they do jujitsu, right?

I noticed that, and I do jujitsu, okay?

So regardless of their attitude or whatever,