Dan Henry

So you see how simple it is, you know?

And that's it.

And so these are the ways that you can cover men, women, young people, old people.

But one thing I teach about building a brand that's important, and this will help you, because a lot of what we're talking about is pretty advanced.

If you're a beginner in building a brand, and I relate this, I relate it all to the same thing, is don't try to build an audience.

Just try to become one person's favorite creator.

If you can just think of that one person, just make content for that one person.

When you're starting a business, try to just think of one person.

And when you think of that one person, it's easier to speak to these objections and these things because the more specific you are in who you serve, the more consistent the beliefs and the objections will be.

And then it makes it easier to cover all of them one to many.

That was during COVID because I couldn't do anything with it.

Yeah.

Man, that's such a good question.

And this is advice I would give to my younger self and any person who's starting out.

First of all, happiness is overrated.

It's so overrated because when you are on your deathbed, you're not going to be thinking, was I happy?

You're going to be thinking, did I do the right thing?

Did I accomplish what I set out to?

Did I treat people right?

Did I do right by people?