Dan Henry

Cody Sanchez, buy boring businesses, right?

Gary Vee, jab, jab, right hook.

Give value, give value, give value, give an offer.

Always have gratitude.

Be kind, right?

And so Gary Vee built up a massive following

But his clients are not people who watch his content.

His clients are like Coca-Cola who hire VaynerMedia for whatever, 200 grand a month for social media marketing only because they saw that he's good at social media marketing.

So when you write a book, all you have to do is go, what is the core principle, the one thing I need people to believe?

And then write it around that and then align that with your products or services and

As long as your products or services make them act on that thing and make it easier for them to act on that thing, you're going to have a brand, you're going to have a book that makes you money, and you're going to have a great business.

A lot of people think about it like, well, you sell something cheap, and then you get them to buy something more expensive, and then you get them to buy something a bit more expensive after that, and then you get them to buy something really expensive.

That can work, but I find that, and I'm a big Steve Jobs fan, right?

And Steve Jobs hated focus groups.

He thought they were stupid.

And he said, people don't know what they want.

You tell them what they want.

And when Steve Jobs made Apple, nobody wanted a computer that you could not change out the components, you could not change out the RAM, you could not change out the CD-ROM, and it was three times more expensive.

They didn't want that.

Nobody wanted that.