Dan Kennedy

Well, so there's a lot of models. So this is really pretty easy to model because it's pretty formulaic. So if you, Again, if you think about the MLM industry and you go look at Turner, if you think about the diet industry in the 60s and 70s and you go look at Atkins, if you look at the launch of Apple by Jobs, you know,

Well, so there's a lot of models. So this is really pretty easy to model because it's pretty formulaic. So if you, Again, if you think about the MLM industry and you go look at Turner, if you think about the diet industry in the 60s and 70s and you go look at Atkins, if you look at the launch of Apple by Jobs, you know,

Well, so there's a lot of models. So this is really pretty easy to model because it's pretty formulaic. So if you, Again, if you think about the MLM industry and you go look at Turner, if you think about the diet industry in the 60s and 70s and you go look at Atkins, if you look at the launch of Apple by Jobs, you know,

Um, um, and, and really the expansion of Apple where they had to go get them and bring them back. Um, So on and on and on. There are a lot of models. So if you pick a category, if your category is health, if you're in the health business, there's a lot of models, all the way back to the creator of chiropractic. And so that history is all there, right? In finance, there are a lot of models.

Um, um, and, and really the expansion of Apple where they had to go get them and bring them back. Um, So on and on and on. There are a lot of models. So if you pick a category, if your category is health, if you're in the health business, there's a lot of models, all the way back to the creator of chiropractic. And so that history is all there, right? In finance, there are a lot of models.

Um, um, and, and really the expansion of Apple where they had to go get them and bring them back. Um, So on and on and on. There are a lot of models. So if you pick a category, if your category is health, if you're in the health business, there's a lot of models, all the way back to the creator of chiropractic. And so that history is all there, right? In finance, there are a lot of models.

All the way back to the bookstore, Baldwin, that you and I were at, not at the same time, but we were there yesterday. The Rare Bookstore at the Venetian. There's a book. the stock market than you, something like that, right? And it's from 1930. And I'm not going to remember the author's name, but he was a big heretic at the time about investing. So there's these models kind of in every category.

All the way back to the bookstore, Baldwin, that you and I were at, not at the same time, but we were there yesterday. The Rare Bookstore at the Venetian. There's a book. the stock market than you, something like that, right? And it's from 1930. And I'm not going to remember the author's name, but he was a big heretic at the time about investing. So there's these models kind of in every category.

All the way back to the bookstore, Baldwin, that you and I were at, not at the same time, but we were there yesterday. The Rare Bookstore at the Venetian. There's a book. the stock market than you, something like that, right? And it's from 1930. And I'm not going to remember the author's name, but he was a big heretic at the time about investing. So there's these models kind of in every category.

And then there's the sort of the instruction manuals. For the aftermath of it, the man on the white horse position, Eric Hoffer's book, The True Believer, is one of the basics, the fundamentals for people specifically in the information. One way to make a living, the Lyman Wood book would be another one. So there's no shortage of

And then there's the sort of the instruction manuals. For the aftermath of it, the man on the white horse position, Eric Hoffer's book, The True Believer, is one of the basics, the fundamentals for people specifically in the information. One way to make a living, the Lyman Wood book would be another one. So there's no shortage of

And then there's the sort of the instruction manuals. For the aftermath of it, the man on the white horse position, Eric Hoffer's book, The True Believer, is one of the basics, the fundamentals for people specifically in the information. One way to make a living, the Lyman Wood book would be another one. So there's no shortage of

things to look at, understand what each part was, and replicate it. Probably 80%, there's a book involved. Somebody did a book, and they promoted a book. If you think about even in the advertising industry, early disruptors of agency models And advertising strategies, Ogilvy would be one of them. They all wrote a book explaining themselves and their radical ideas, right?

things to look at, understand what each part was, and replicate it. Probably 80%, there's a book involved. Somebody did a book, and they promoted a book. If you think about even in the advertising industry, early disruptors of agency models And advertising strategies, Ogilvy would be one of them. They all wrote a book explaining themselves and their radical ideas, right?

things to look at, understand what each part was, and replicate it. Probably 80%, there's a book involved. Somebody did a book, and they promoted a book. If you think about even in the advertising industry, early disruptors of agency models And advertising strategies, Ogilvy would be one of them. They all wrote a book explaining themselves and their radical ideas, right?

So Ogilvy on advertising is Ogilvy's explanation of what he believes, why he believes it. And at the time, it was very contrary to traditional advertising. So what Ogilvy said, if you don't have a big idea, don't waste your money on advertising. Most advertising of the time had no big ideas. It was just basic brand ideas.

So Ogilvy on advertising is Ogilvy's explanation of what he believes, why he believes it. And at the time, it was very contrary to traditional advertising. So what Ogilvy said, if you don't have a big idea, don't waste your money on advertising. Most advertising of the time had no big ideas. It was just basic brand ideas.

So Ogilvy on advertising is Ogilvy's explanation of what he believes, why he believes it. And at the time, it was very contrary to traditional advertising. So what Ogilvy said, if you don't have a big idea, don't waste your money on advertising. Most advertising of the time had no big ideas. It was just basic brand ideas.

Advertising, you know, not much more than a logo and a picture of a building. And we've been in business since 1936. There's your ad, right? So he was a pretty big heretic. And very theatrical. Ogilvy, most of the time in New York, he roamed around wearing a cape. And he drove a big ass Rolls Royce, killed himself to get the Rolls Royce ad account, which he said was a terrible account to have.

Advertising, you know, not much more than a logo and a picture of a building. And we've been in business since 1936. There's your ad, right? So he was a pretty big heretic. And very theatrical. Ogilvy, most of the time in New York, he roamed around wearing a cape. And he drove a big ass Rolls Royce, killed himself to get the Rolls Royce ad account, which he said was a terrible account to have.