Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
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How did Dan Kennedy influence Russell Brunson's marketing journey?
And this is the exciting conclusion of our series with Dan Kennedy. And if you guys, again, if you don't know, Dan Kennedy was my first mentor. He's how I learned marketing and sales was originally all from Dan. And I'm so honored to have him at this year's Funnel Hacking Live. We had a whole VIP day with him. And I've been sharing with you guys my two-hour interview with him on stage. And what's cool is like, I don't talk a lot. I ask a question, I sit back and let Dan do the delivery. And hopefully you got a lot from this interview so far. Again, we're on part number four right now. And in today's episode, we're going to wrap up the final installment of the interview.
What are the key strategies for market disruption and radical positioning?
Dan and I are going to deep dive into sales and marketing, the formulas behind market disruption, radical positioning, how to attract massive attention, whether positive or negative, and how to dominate your industry. And it's going to be a lot of fun. So I hope you guys enjoy this episode. If you haven't plugged into Dan Kennedy's world yet, if you go to nobsletter.com, you can go get a free subscription to his print newsletter. It's worth its weight in gold. It's like literally getting Dan Kennedy to fly to your house once a month and teach you the best thing that he's got that month uh he's been publishing this new letter for 40 plus years i've been a subscriber now for almost 20 and if you are just getting started now is the time to go to nobsletter.com and become a subscriber that way you can learn from the man himself mr dan kennedy with that said we're gonna jump into the exciting conclusion of part number four of the day with dan from funnel hacking live 10 i hope you guys enjoy this and then next week we'll get back to our normal uh podcast programming appreciate you all and i hope you enjoy this episode with dan kennedy
Are there any other things that those of us who want to step into that and become the radical or the male white horse, like any other things specifically you'd recommend people thinking about or doing as they're trying to step into that?
Well, so there's a lot of models. So this is really pretty easy to model because it's pretty formulaic. So if you, Again, if you think about the MLM industry and you go look at Turner, if you think about the diet industry in the 60s and 70s and you go look at Atkins, if you look at the launch of Apple by Jobs, you know,
Why is controversy a powerful tool in building authority?
Um, um, and, and really the expansion of Apple where they had to go get them and bring them back. Um, So on and on and on. There are a lot of models. So if you pick a category, if your category is health, if you're in the health business, there's a lot of models, all the way back to the creator of chiropractic. And so that history is all there, right? In finance, there are a lot of models. All the way back to the bookstore, Baldwin, that you and I were at, not at the same time, but we were there yesterday. The Rare Bookstore at the Venetian. There's a book. the stock market than you, something like that, right? And it's from 1930. And I'm not going to remember the author's name, but he was a big heretic at the time about investing. So there's these models kind of in every category.
And then there's the sort of the instruction manuals. For the aftermath of it, the man on the white horse position, Eric Hoffer's book, The True Believer, is one of the basics, the fundamentals for people specifically in the information. One way to make a living, the Lyman Wood book would be another one. So there's no shortage of
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Chapters
7 chapters
1
How did Dan Kennedy influence Russell Brunson's marketing journey?
0:36–1:07
2
What are the key strategies for market disruption and radical positioning?
1:07–2:50
3
Why is controversy a powerful tool in building authority?
2:50–8:10
4
What are the historical models for becoming an industry leader?
8:10–11:10
5
How do books and media contribute to brand recognition?
11:10–14:48
6
Why should entrepreneurs embrace criticism?
14:48–16:15
7
How does integrated media amplify brand visibility?
16:15–43:52
Speakers
2 identifiedMore from The Russell Brunson Show
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