Dan Khan
👤 SpeakerAppearances Over Time
Podcast Appearances
And when I tell people, if you want to know whether your offer is most likely to win, I'm not saying it's guaranteed.
Nothing's guaranteed in life.
It's something called an effort line, okay?
The effort lines, one to 10.
So one being...
Let's say you're in the fitness space.
One being the least amount of effort possible to achieve the outcome and 10 being the most amount of effort.
So one would be you not doing anything and still losing weight, right?
Which is impossible, of course.
And then here is like the chicken, broccoli and rice.
So there's two extremes.
I want you to look at your offer and then you're going to figure out where your offer lands in that line.
So is it closer to one or closer to 10?
If it's closer to one, you have a winning offer.
That's how I tell people.
You make it as easy as possible for them to achieve their dream outcome.
Your offer will be a winner.
For sure, the Grand Slam offer, yeah.
Easily.
Crazy, right?