Dan Levy

Wow, it was a brilliant idea that you came up with.

And again, like how great to collaborate with people that you admire and love.

So Jonathan, it's so true about him seeing

He sees the idea ahead, and when he gets behind something, there's a real one of those moments that you know something is happening.

You can't give people what they want.

And I do think that creatively that's where he and I have really found a common bond.

I don't like making television for an audience, despite the fact that we are now in a culture

that is algorithmically inclined.

Because if I learned anything from the success of Schitt's Creek, nobody saw that coming.

Nobody wanted it.

We had to make it on our own.

And it wasn't until we showed people something that they didn't know they wanted.

That's when hysteria starts.

That's when the massive ratings happen.

That's when viewer loyalty happens.

That's when the real fun begins.

when you give an audience something they don't know that they want and they have to catch up and they have to discover, because you're going to get a much deeper sense of loyalty out of somebody who feels like they found something special than consuming something they wanted and moving on.

And I do feel like Jonathan is constantly pushing the boundaries of loyalty

what people want to the point where, I think he said this publicly too, like at some point he would put something out that he knew would be controversial simply to shake up the audience's expectation

of what it is he was saying and what it is they want from him, from the brand, from themselves.