Dan Martell

You can't do that with AI because it's only going to give you things that are probably going to work based on what's worked in the past, not find new opportunities.

One of the things that AI can't do is have vision.

That is your job, to see a future that doesn't exist yet, but should.

Better advice would be to use AI to spark ideas, to research things, to expand on concepts, to test crazy ideas in the real world from a validation point of view, not to be the driver of innovation.

Number nine, feed AI as much data as possible to get the best results.

This is bad advice, even though it sounds so great on the surface, is because AI has this concept called context.

And if you give it too much information, what happens is you have context fraud.

Too much data confuses the AI.

It messes it up.

It doesn't understand what's relevant.

It's like giving somebody 10 maps when they ask for simple directions.

You need to use the most concise, cleanest context that actually solves your problem.

If you don't get the context right, you'll get context wrong.

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Number 10, leave AI to your IT guys.

It's just bad advice.

Saying that you don't need to learn AI because your job isn't AI and leave that to the technical person on your team is like saying that you don't wanna use a car because you're not a mechanic.

AI today is literally programmed using English.