Dan Martell

then you can use an AI software like your Atlas and actually get paid to set it up for them so that it answer, it qualifies, and it schedules calls while they're on a job being an electrician.

But you get paid by setting that up for them.

See, the cool part is in this world we live in, you can make money using AI tools that other people built, but you're the person in the middle that sets it up for these business owners.

But if I had to make a million dollars with AI this year, again, I wouldn't start with an idea.

I would start with the boring market.

So now that you know the market you want to be in next, we have to lock in the math that keeps you rich, not just busy.

Step number three, pick your high margin model.

Now, margin is a weird word.

A lot of people don't understand it, but it's very simple.

If I sell a product for $5 and it costs me a dollar to make, my margin is $4.

The challenge is most people focus on revenue and it's a vanity.

How much money did you make last year?

Oh, I made a hundred grand.

Well, if it costs you a million to make a hundred grand, it's not a business you wanna be in.

And unfortunately, most people don't understand how to build the business in a way that can make them a lot of profit.

And why AI is so powerful for this

is that it can take your delivery costs, where in the past you'd have to pay somebody to do it, and bring it down to almost zero because AI can automate it.

You want your AI business to feel like that.

High price, tiny cost.

Charge a lot for what you do, very low cost to deliver.