Dan Martell

Stocks, S&P 500, real estate investment trusts, they're all great, safe options, but just keep in mind, they're for a long-term play.

Essentially, it gives you peace of mind so you can focus on growing the business knowing these assets will compound.

I wanna take the risk in my primary business where I have an unfair advantage, not in my investments.

Here's what not to do.

Late twenties, I get an opportunity to invest in homes.

This was during the great financial crisis and banks were trying to sell and liquidate anything on their balance sheet as fast as possible.

So you could buy homes, for example, in Detroit for $8,000.

And I bought a ton.

I thought I was smart.

I thought it was a real estate guy.

And all of a sudden I find out the homes I buy are essentially were rotten and not livable.

And there was homeless people in them and I should have never gotten involved in them in the first place.

That's when I realized I got to stick to what I know best, software.

If your primary business is real estate, go nuts.

It's not mine.

Whatever you're best at, do that.

If money is just sitting on the sidelines, not working, it's just wasted.

I consider dollars as little workers and they need to be put to work.

Here's the best part.

You can actually leverage your liquid assets, these investments I'm going to talk about, to buy things without paying taxes.