Dan McDonnell

Like a lot of things, enough people will buy it to justify that price, even if it's,

oh yeah but how many people will just you know that won't want to disappoint their kids they'll go out and pay 85 quid you know grit their teeth and pay but it doesn't make it right no it doesn't no like 50 is a lot of money still and would be okay for kids but it's that one which is that jerseys just seem to have gone to that price now if you're buying a Premier League jersey now it's gone to that it's gone to that ballpark as well yeah I think a national team has a certain duty you're the people's game game of the people that's how you like to talk to yourself yeah to a point you're not being funded by a you know a petro-state

I was, yeah.

He did a thing yesterday, yeah.

All sorts of stuff, yeah.

Any questions, yeah.

In fact, even a couple of years ago, I think some numbers, estimates were given that were slightly higher than that.

Well, that's topical in the context of, I suppose, regular listeners, you know, because I know when you did some stuff around...

with Adrian about, say, Clubber and LOITV was mentioned and naturally it came up.

Yeah, well, I put something on social about it and you get a lot of... You shoot your trap.

Yeah, a fair bit of that going on, yeah.

So it is, I was surprised the extent to which it sort of, it stirs that emotion.

But yeah, Mark Scanlon's point was, yeah, they reckon the LOITV revenue crossed a million euro for the first time in 2025.

But they reckon, now it is based on sort of polls, which aren't perfect, but they reckon that definitely,

you know they could probably double that amount if everyone watching it was paying for it now you can get down around the whole of well how many people are watching on dodgy box would they all be willing to pay the full price in theory I totally get that but anecdotally I mean I do speak to a lot of people who would normally pay for the service who have their dodgy boxes to watch

Well, it's now sustainable.

Yeah, I think this is the thing that it's now sustainable that they were able to, like the problem with it before was because of what it wasn't generating in the first division and the women's primary division, they basically had to use sort of like AI cameras or whatever.

You know, they weren't actually manned and just led to chaos that if you had like a bald linesman, it would think it was the football and people trying to watch the match, then it'd be following the linesman down the sideline.

So they basically had to.

So it was doing well enough that they could justify improving the technology.