Dan McGraw

So good job.

I don't know over the past 12 months.

It was extremely high until we made the pricing change.

We basically 8X our pricing, I would say three months ago.

And we made that switch, our current revenue churn off of that at about 10% per month.

We still have a huge churn problem.

Our problem right now is, if you're familiar with the analytics space at all, is if you don't get set up correctly, you churn out quickly.

I learned this in my days at Kiss Metrics.

So what we need to do is have a better onboarding program.

We're actually looking at making it so you can't even sign up until you sit down with one of our reps.

And we're actually looking at potentially increasing the cost per plan again, once again, by about 10x.

So even the entry price would be potentially $300 a month.

Yeah, and we have no interest in going the VC route.

So we're all about debt financing, keeping equity ourselves, slow and grow.

And then that way we can obviously capture all the proceeds at the end.

So we haven't raised anything for this product right now.

So FN Amazing does have some debt financing.

I'm not interested in disclosing those metrics.

But UTM.io will continue to focus on its MRR growth.

FN will keep funding it out of our current customer pool.