Dan Pfeiffer

It got viral because people who wanted clicks were posting it.

And it went viral because Democrats were making fun of it.

But everyone saw it.

And this was poorly executed.

I think Trump should not have taken a bunch of questions from the press.

There was a way to do this probably close to right.

And it got a ton of attention.

Everyone was talking about it.

Everyone mentions that no tax on tips was the reason for it.

And so

Like, to me, there was a little bit of a lesson of, like, we do have, like, for Democrats is sometimes you got to, like, you have to lean into the things that are going to get attention.

And this did get attention.

Trump did not execute it well, because as you mentioned, he spoke, and that is often a downside for him.

But, like...

It's easy to like completely like look at the cable coverage of it or even the Twitter coverage of it and say this was a total loss for him.

And then if you go like with the McDonald's thing, if you go on TikTok or Instagram, you see it's everywhere.

Like what are the things you can do that can break out of the bubble, the political media bubble and get to those people?

And this at least had the potential to do it.

Trump just kind of stepped on it.

Yep, I think that that's right.