Dan Pfeiffer

The system here sucks because of how expensive it is to run ads.

And the state's too big to...

go around and meet everyone.

And local media is so hollered out that you can't even have an incredible earned media communication strategy to get well-known because no one sees that shit anymore.

And so this is what it is, and it's going to be uncomfortable.

We're going to have to make some tough decisions to ensure that California does not have a Republican governor.

Well, I think so in the Cox Newsom race, I think Cox got 38, got 40%.

Right.

And so when you add up what, like, I haven't looked at the average, but in general, it seems like Bianca plus Hilton's getting to like,

32.

32, yeah.

So what you're probably doing is you're taking that 8% of Republicans who don't know that the election's happening and putting them towards one of them.

It's not a zero-sum game amongst your Republicans.

For what Newsom was doing, if I recall correctly, is there was one Republican of consequence who had any chance of making it, and he was making sure Republicans knew that this is the person to vote for.

That's their guy.

And so I think it is a slightly different situation.

If it was because he was just moving one Republican ahead of a Democrat, which is easy to do given the size of the Republican electorate and the fact that most Republicans don't turn out in a primary because there's generally not much for them to vote for.

Here it's different because I'm not sure you're going to lower Bianco.

You might just raise Hilton.

And we all say there's no one in charge.