Dan Pfeiffer

Then it could last two weeks.

It could last 30 days.

It could last longer.

It's just there's no –

And I think there was a lot to criticize in their communications here and their messaging here.

This is ultimately a policy problem.

Well, yeah, I guess that's sort of the question, right?

This is the thing you and I would say all the time is, you know, an unemployment would be at 10% or the healthcare.gov website would not be working.

People will come and say, well, why don't we get, you know, what's the press strategy?

What's the messaging?

And you'd be like, it's not a messaging problem.

It's not a comms problem.

It's a policy problem.

This one I think is actually both.

You really express yourselves through ceramicware.

Yeah, I mean, there is – look, there's no messaging strategy that helps – that sells a war, a protracted war in the Middle East that leads to huge spikes in gas prices.

Like, there is not.

The place where I think that it is fair to be critical – and I will also say it's not the communications department's job to come up with the reasons why you go to war.

It's the people – we're supposed to have that reason before we go to war.

But where I think they did make a fundamental mistake that is making their problems much worse than they otherwise would be, and they would be pretty bad under even the best of circumstances, is that they spent no time before the war trying to explain why we would go to war.