Dan Pfeiffer

But as a communications professional who's worked on high national security issues, what's your sort of take on what's been happening here?

He means incursion, but he keeps saying excursion.

For sure.

I think without a question, it's their worst message because they don't actually have a message.

It's just a rotating series of rationales that are often in conflict with each other.

It's Rubio saying the imminent threat was not – first, it's Trump saying Iran was going to attack Qasr's imminent threat.

Then Rubio says the eminent threat is actually Israel attacking Iran and then Iran retaliating against us.

Then there's Trump saying, no, no, we made Israel do it.

In the first several hours after the attack, Trump said the purpose was for the freedom of the Iranian people.

Then he said it wasn't regime change.

Then it could last two weeks.

It could last 30 days.

It could last longer.

It's just there's no –

And I think there was a lot to criticize in their communications here and their messaging here.

This is ultimately a policy problem.

Well, yeah, I guess that's sort of the question, right?

This is the thing you and I would say all the time is, you know, an unemployment would be at 10% or the healthcare.gov website would not be working.

People will come and say, well, why don't we get, you know, what's the press strategy?

What's the messaging?