Dan Saladino
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And a lot of that is to do with the economics of things, yeah?
The likelihood of more of the UK's population sharing Rosina's experience of just surviving has also increased the intensity of the politics surrounding food price inflation.
There have been growing tensions between government and the food industry, out of which came suggestions that could have been made in the early 1970s.
Edward Heath in 1973 on the aims of the then newly established Price Commission.
Today's discussions between the food industry and government about how to best tackle food prices brought echoes from that time with talk of price caps.
we heard about a regulatory approach in Scotland and a voluntary one in the rest of the UK, all of which led journalists at the 160-year-old Grosser magazine to dive into their archives and pull out editions from the early 1970s and see coverage of Heath's ambitions for price freezes.
What emerged instead when Rachel Reeves made an official announcement last week was a change to the UK's tariff regime on a selection of food imports.
Reeves's statement riled parts of the industry with its references to price gouging and retailers being put on notice.
The CMA is the independent watchdog, the competition and markets authority.
The politics of food price inflation is expected to become more intense and more complicated.
For example, earlier this year the government revived plans for a new nutrient profiling model.
This will determine what counts as a healthy and less healthy food, and in turn influence the ability to advertise and promote different products.
Because of the cost of living crisis and, the industry says, the prospect of higher food prices to come, plans for a new model should be put on hold.
It's a distraction, says Andrew Opie of the BRC.
Meanwhile, the Food and Drink Federation are also calling for the plan to be put on hold.