Dan (the food industry CEO)

That happened a little bit a couple of years ago, but now it's really going mainstream.

And, you know, a big reason for that is, oh, it's cleaner.

It's just a piece of paper.

You take a picture and throw it away.

But another reason for that is because a lot of restaurants are

have had such issues with the supply chain, getting what they have ordered to them through their distributors, that sometimes their menu changes every couple of days.

Absolutely.

You know what?

We're going to serve hamburgers and, you know, I'm in Texas, right?

So steak and chicken fried steak and that kind of thing.

But if you can't get chicken fried steak, you have to take that off your menu real fast.

And so that's what's happening a lot is these restaurants in particular are having to be very agile in what they can offer their customers.

But behind that is a failed company or a company that simply can't meet demand.

When those things happen, prices go up significantly.

So that's informing the food inflation as well.

Sure.

Yeah.

And a big thing that's going on right now, too, and I've touched on it a couple of times, is in shipping and freight.

Shipping and freight is a big, big deal.

You know, you may not think that the Baltic Dry Index, which tracks freight costs, is that big of a deal, but it is.