Dan Whateley

I think it's as simple as that.

I think we're seeing more creators than have ever existed before.

And so there, yeah, like you're not going to be

globally famous necessarily anymore.

But as Sydney was mentioning, if you are a fantastic banjo player, or you make really beautiful paintings, you're going to find the right audience for the videos about your work and build that sort of loyal fan base who actually cares about what you're doing versus a casual viewer who just happens to see you show up in the feed.

So yeah, I think I think creativity is blossoming in this age, I will say, are people actually making enough money to support themselves?

Harder question to answer.

Just because these platforms are not incentivized to like help people make a living.

They're incentivized to build sort of revenue share programs that are broad and cover a lot of different people.

But some people are making a lot of money, some people are making not enough money.

And I think that's a big thing to keep an eye on.

So folks like Mr. Beast, Charlie D'Amelio, Kabilame, they rose to fame on social media at this moment when algorithms were really putting a few big creators on everyone's feeds.

And it helped create this new generation of basically superstars.

And that's no longer true.

Initially, the TikTok for you page was basically like a talent show.

So everyone would log on and they would see a feed of videos.

And if you were lucky enough to get showcased there, you could become super famous.

But there were just a lot fewer creators on the app who were prominent.

And what shifted more recently is everyone's For You pages, their feeds are a lot more personalized.

So the videos you see are tailored to your interests.