Dan Whateley

And so yeah, if you made it big early, like you're set.

And a lot of those creators are acting more like traditional celebrities now.

They're launching brands, they're like starring in TV shows, like

They're basically celebrities in the same way that a Hollywood talent would be considered a celebrity.

So, yeah, they're sad.

I think the ultimate goal is to keep us watching videos.

And if the videos feel personalized or they're directly tied to what we care about, we're going to stay on the app longer.

I think it's as simple as that.

I think we're seeing more creators than have ever existed before.

And so there, yeah, like you're not going to be

globally famous necessarily anymore.

But as Sydney was mentioning, if you are a fantastic banjo player or you make really beautiful paintings, you're going to find the right audience for the videos about your work and build that sort of loyal fan base who actually cares about what you're doing versus a casual viewer who just happens to see you show up in the feed.

So, yeah, I think I think creativity is blossoming in this age.

I will say, are people actually making enough money to support themselves?

Harder question to answer just because these platforms are not incentivized to, like, help people make a living.

They're incentivized to build sort of revenue share programs that are broad and cover a lot of different people.

But some people are making a lot of money.

Some people are making not enough money.

And I think that's a big thing to keep an eye on.