Dana White

Especially when you're a big name and a name that people recognize and a name that people know. And they're like, oh, man, I remember Israel Adesanya and Sean Strickland. 100 out of 100 people knew for a fact. That Israel is going to win that fight.

Yeah. And here comes Strickland. And we could go on for days with this. You know what I mean? That is what creates legendary moments, legendary fights, and it's what builds stars and legends. I mean, arguably Conor McGregor with Jose Aldo. Yep. Conor McGregor with a bunch of people in the beginning. People said he couldn't wrestle. People said he wouldn't be able to defend a takedown.

Yeah. And here comes Strickland. And we could go on for days with this. You know what I mean? That is what creates legendary moments, legendary fights, and it's what builds stars and legends. I mean, arguably Conor McGregor with Jose Aldo. Yep. Conor McGregor with a bunch of people in the beginning. People said he couldn't wrestle. People said he wouldn't be able to defend a takedown.

Yeah. And here comes Strickland. And we could go on for days with this. You know what I mean? That is what creates legendary moments, legendary fights, and it's what builds stars and legends. I mean, arguably Conor McGregor with Jose Aldo. Yep. Conor McGregor with a bunch of people in the beginning. People said he couldn't wrestle. People said he wouldn't be able to defend a takedown.

Blah, blah, blah, blah. Nate Diaz against Conor McGregor. Mm-hmm. You know what I mean?

Blah, blah, blah, blah. Nate Diaz against Conor McGregor. Mm-hmm. You know what I mean?

Blah, blah, blah, blah. Nate Diaz against Conor McGregor. Mm-hmm. You know what I mean?

And if you look at the way that Khabib ran through so many people, Conor hung in there, you know. Yeah.

And if you look at the way that Khabib ran through so many people, Conor hung in there, you know. Yeah.

And if you look at the way that Khabib ran through so many people, Conor hung in there, you know. Yeah.

Yeah. I mean, at the time, I was incredibly criticized for putting together the spot that had the scene with the bus in it. Yeah. You know how the fucking media is. But they were saying that I was pandering to the violence that happened. I'm telling you a story.

Yeah. I mean, at the time, I was incredibly criticized for putting together the spot that had the scene with the bus in it. Yeah. You know how the fucking media is. But they were saying that I was pandering to the violence that happened. I'm telling you a story.

Yeah. I mean, at the time, I was incredibly criticized for putting together the spot that had the scene with the bus in it. Yeah. You know how the fucking media is. But they were saying that I was pandering to the violence that happened. I'm telling you a story.

telling you a story of how we got here and how big this fight is and how bad the blood is between these guys and i mean i think that's what we do the best job at is telling the fucking stories of why i we go into monday it's fight week. We got a whole list of things that we do fight week, right?

telling you a story of how we got here and how big this fight is and how bad the blood is between these guys and i mean i think that's what we do the best job at is telling the fucking stories of why i we go into monday it's fight week. We got a whole list of things that we do fight week, right?

telling you a story of how we got here and how big this fight is and how bad the blood is between these guys and i mean i think that's what we do the best job at is telling the fucking stories of why i we go into monday it's fight week. We got a whole list of things that we do fight week, right?

And then you get right down to the press conference on Thursday, the weigh-ins on Friday, and then the fights on Saturday. Now my people fly back home, they go to bed on Sunday night, and it's Groundhog Day. We wake up again on Monday and it starts all over again. Every weekend, every Saturday for a year. So there's lots of stories that need to be told. There's lots of

And then you get right down to the press conference on Thursday, the weigh-ins on Friday, and then the fights on Saturday. Now my people fly back home, they go to bed on Sunday night, and it's Groundhog Day. We wake up again on Monday and it starts all over again. Every weekend, every Saturday for a year. So there's lots of stories that need to be told. There's lots of

And then you get right down to the press conference on Thursday, the weigh-ins on Friday, and then the fights on Saturday. Now my people fly back home, they go to bed on Sunday night, and it's Groundhog Day. We wake up again on Monday and it starts all over again. Every weekend, every Saturday for a year. So there's lots of stories that need to be told. There's lots of

When you think about what I compete with, whatever takes your attention on a Saturday night is my competitor.