Dana White

A guy who isn't afraid. to speak his mind, and knows the sport inside and out, but more importantly, is super passionate about it and loves it. So when you see Joe Rogan on camera, and I was talking about the paid talking heads that they had in HBO Boxing that were terrible, Joe Rogan does not come off as a paid talking head. He comes off as a guy who loves this.

And so early on, no media would cover us. So I had to buy my way onto radio. So we do these radio tours, right? And they would drop us in. You'd have to get up at three 30 in the morning in Vegas on the West coast. And they, cause they're at six 30 in the morning in New York and Boston and Florida and all these other places. So they drop you into these markets to do radio. Right.

And so early on, no media would cover us. So I had to buy my way onto radio. So we do these radio tours, right? And they would drop us in. You'd have to get up at three 30 in the morning in Vegas on the West coast. And they, cause they're at six 30 in the morning in New York and Boston and Florida and all these other places. So they drop you into these markets to do radio. Right.

And so early on, no media would cover us. So I had to buy my way onto radio. So we do these radio tours, right? And they would drop us in. You'd have to get up at three 30 in the morning in Vegas on the West coast. And they, cause they're at six 30 in the morning in New York and Boston and Florida and all these other places. So they drop you into these markets to do radio. Right.

And, uh, the fighters were horrible at it. Fighters getting up at three 30 in the morning, especially leading up to a fight. Never good. They sound like they're tired. They act like they're tired. And they definitely act like they don't want to be on there. And it's bad radio. What you can't have is bad radio. So the only two people that could pull off these radio tours were me and Joe Rogan.

And, uh, the fighters were horrible at it. Fighters getting up at three 30 in the morning, especially leading up to a fight. Never good. They sound like they're tired. They act like they're tired. And they definitely act like they don't want to be on there. And it's bad radio. What you can't have is bad radio. So the only two people that could pull off these radio tours were me and Joe Rogan.

And, uh, the fighters were horrible at it. Fighters getting up at three 30 in the morning, especially leading up to a fight. Never good. They sound like they're tired. They act like they're tired. And they definitely act like they don't want to be on there. And it's bad radio. What you can't have is bad radio. So the only two people that could pull off these radio tours were me and Joe Rogan.

So me and Joe Rogan would alternate. doing these radio tours all over the country.

So me and Joe Rogan would alternate. doing these radio tours all over the country.

So me and Joe Rogan would alternate. doing these radio tours all over the country.

Two guys that are really into it and passionate about it and love it. And, and, and can, and it's one of the things about Rogan too. When, when early on, nobody understood the ground game. Joe Rogan would walk you through what was happening and, literally before it would happen. He would tell you the setup, what was going to come next and everything.

Two guys that are really into it and passionate about it and love it. And, and, and can, and it's one of the things about Rogan too. When, when early on, nobody understood the ground game. Joe Rogan would walk you through what was happening and, literally before it would happen. He would tell you the setup, what was going to come next and everything.

Two guys that are really into it and passionate about it and love it. And, and, and can, and it's one of the things about Rogan too. When, when early on, nobody understood the ground game. Joe Rogan would walk you through what was happening and, literally before it would happen. He would tell you the setup, what was going to come next and everything.

You just absolutely articulate it perfectly, brilliantly. And people at home started to understand. And the impact that Joe Rogan has had and continues to have on this sport is immeasurable. He's the biggest podcaster in the world. And he is on the UFC, uh, pay-per-views 14 times a year, and he's always talking about the sport.

You just absolutely articulate it perfectly, brilliantly. And people at home started to understand. And the impact that Joe Rogan has had and continues to have on this sport is immeasurable. He's the biggest podcaster in the world. And he is on the UFC, uh, pay-per-views 14 times a year, and he's always talking about the sport.

You just absolutely articulate it perfectly, brilliantly. And people at home started to understand. And the impact that Joe Rogan has had and continues to have on this sport is immeasurable. He's the biggest podcaster in the world. And he is on the UFC, uh, pay-per-views 14 times a year, and he's always talking about the sport.

It's immeasurable what this guy has done for this company and the sport.

It's immeasurable what this guy has done for this company and the sport.

It's immeasurable what this guy has done for this company and the sport.

Joe Rogan is one of those guys. I saw that early on when Why would you go after the fear factor guy to be such a key component to not only the company but to the sport? I saw it in the fucking interview on Ivory Keenan Wayans.