Daniel James

But it does work in his favour.

He now gets to say he was cancelled by the mainstream media and it appeals to his audience.

And there is no shortage of former mainstream commercial television hosts who...

Go independent and say they were cancelled.

Megyn Kelly is independent now.

Tucker Carlson is independent now.

This is a big win for Carl, economically at least.

I don't know whether culturally it will do much good, but I suspect there's enough there.

How dangerous is this next period for Channel 9?

Could they actually see a backlash when it comes to today from Carl's followers?

I'm really interested in this.

I think it's a fascinating question.

I suspect not.

I don't think it changes viewer behaviour.

I'm going to be optimistic here.

I may well be wrong.

There may be egg on my face here, as there so often is when you're optimistic about the statement.

The Australian body politic.

But I think reasonable people look at what has happened here and go, that was a serious mistake.

Nine have taken fairly swift action.