Daniel Kahneman

So that's an example of a story that incorporates behavior change and the difference between perspectives

between being in the situation, feeling the pain of giving up the sandwich and not feeling the pain of giving up the sandwich.

I mean, you know, there are sort of obvious things that we know.

People are hot and bothered and distracted and there is a lot of noise and so on.

But even there, there are puzzles.

I mean, many people think and work a lot better in cafes, you know, where there is actually ambient noise and activity around them, and it helps them concentrate better.

So there isn't a very simple story of the environment.

But certainly you can make the environment tough enough so that people won't be able to think properly.

That's feasible.

Oh, there are all sorts of, you know, odd findings, you know, the color of the room.

Some colors are better than others.

And you would expect that some colors are more calming than others.

So you wouldn't want to be in a red room.

Making decisions.

But those are extreme and minor effects.

Well, you know, what gets in the way of clear thinking is that we have intuitive views of almost everything.

So as soon as you present a problem to me, I have, you know, some ready-made answer.

And what gets in the way of clear thinking are those ready-made answers.

And we can't help but have them.

So that's one thing that gets in the way.