Daniel Khachab

Yeah, I think that understanding that likely if you have a special project team, something is not well in your core. We should not have spent money on that. Which is the worst market for you? Spain. Next level fragmented. To give you an example, the average restaurant in the US, in Germany, orders from four and a half different suppliers. Yeah.

So say one for fish and one for meat and one for drinks and so on. In France, we're at nine. Much more specialized team are focused on food and so on and so forth. In Spain, we're at 18. And likely you need a different product for that, right? Because so the distributors, they're smaller. So does it justify your sales cycle?

So say one for fish and one for meat and one for drinks and so on. In France, we're at nine. Much more specialized team are focused on food and so on and so forth. In Spain, we're at 18. And likely you need a different product for that, right? Because so the distributors, they're smaller. So does it justify your sales cycle?

So say one for fish and one for meat and one for drinks and so on. In France, we're at nine. Much more specialized team are focused on food and so on and so forth. In Spain, we're at 18. And likely you need a different product for that, right? Because so the distributors, they're smaller. So does it justify your sales cycle?

You need probably more like a self-onboarding kind of product-led growth kind of. So that's why I think the market is challenging. On the other hand, Spain has many other advantages. It's one of the very few economies in Europe that are actually probably growing in GDP. Obviously, access to talent is okay. People want to move to Barcelona. It's an easy sell.

You need probably more like a self-onboarding kind of product-led growth kind of. So that's why I think the market is challenging. On the other hand, Spain has many other advantages. It's one of the very few economies in Europe that are actually probably growing in GDP. Obviously, access to talent is okay. People want to move to Barcelona. It's an easy sell.

You need probably more like a self-onboarding kind of product-led growth kind of. So that's why I think the market is challenging. On the other hand, Spain has many other advantages. It's one of the very few economies in Europe that are actually probably growing in GDP. Obviously, access to talent is okay. People want to move to Barcelona. It's an easy sell.

So we were lucky. We found product market fit for our first product very early on and probably even actually before we started coding, to be fair, because we just did a trillion iterations just on design.

So we were lucky. We found product market fit for our first product very early on and probably even actually before we started coding, to be fair, because we just did a trillion iterations just on design.

So we were lucky. We found product market fit for our first product very early on and probably even actually before we started coding, to be fair, because we just did a trillion iterations just on design.

So we product marketed early on and then we went out to the market and it was growing and then we launched like Berlin and then Germany and then France and the US and so on and so forth and city by city. And it was working well. And I think, you know, something working is actually very rare. And so once you have something that's working, like you got to go all in.

So we product marketed early on and then we went out to the market and it was growing and then we launched like Berlin and then Germany and then France and the US and so on and so forth and city by city. And it was working well. And I think, you know, something working is actually very rare. And so once you have something that's working, like you got to go all in.

So we product marketed early on and then we went out to the market and it was growing and then we launched like Berlin and then Germany and then France and the US and so on and so forth and city by city. And it was working well. And I think, you know, something working is actually very rare. And so once you have something that's working, like you got to go all in.

Like I wish you would have, you know, spent double the amount of money, have tripled the amount of burn probably in the first 24 months or a company and just go big because... What would that have allowed? A land grab on distributors? For sure, Landgrab. I think more importantly, it would just have created a larger brand within the industry.

Like I wish you would have, you know, spent double the amount of money, have tripled the amount of burn probably in the first 24 months or a company and just go big because... What would that have allowed? A land grab on distributors? For sure, Landgrab. I think more importantly, it would just have created a larger brand within the industry.

Like I wish you would have, you know, spent double the amount of money, have tripled the amount of burn probably in the first 24 months or a company and just go big because... What would that have allowed? A land grab on distributors? For sure, Landgrab. I think more importantly, it would just have created a larger brand within the industry.

I'm not sure if it's an either or. I'm not saying you should just triple your burn. I say you should triple your burn when something's working really well within the constraints of good economics and capital efficiency.

I'm not sure if it's an either or. I'm not saying you should just triple your burn. I say you should triple your burn when something's working really well within the constraints of good economics and capital efficiency.

I'm not sure if it's an either or. I'm not saying you should just triple your burn. I say you should triple your burn when something's working really well within the constraints of good economics and capital efficiency.

But once you figure that complete thing out, not only the product market fit, but also a go-to market of good economics, then just go as fast as possible because that's when you actually will attract copycats. It needs to be the complete thing. And then... We can also answer this question in isolation. We also need to look at the competitor situation.