Daniel Pink

And they decided to bring in a team of psychologists to see if they could determine any significant differences between those who were deemed to be creative and those who were essentially categorized as non-creative.

And they decided to bring in a team of psychologists to see if they could determine any significant differences between those who were deemed to be creative and those who were essentially categorized as non-creative.

And they decided to bring in a team of psychologists to see if they could determine any significant differences between those who were deemed to be creative and those who were essentially categorized as non-creative.

And over the course of three months, the team of psychologists asked tons and tons of questions focused on childhood experiences, family influences, academic performance, and even favorite colors. And after they analyzed all the data, They concluded that one factor clearly separated the two groups. And here's that factor.

And over the course of three months, the team of psychologists asked tons and tons of questions focused on childhood experiences, family influences, academic performance, and even favorite colors. And after they analyzed all the data, They concluded that one factor clearly separated the two groups. And here's that factor.

And over the course of three months, the team of psychologists asked tons and tons of questions focused on childhood experiences, family influences, academic performance, and even favorite colors. And after they analyzed all the data, They concluded that one factor clearly separated the two groups. And here's that factor.

The creative people thought they were creative and the less creative people didn't think they were.

The creative people thought they were creative and the less creative people didn't think they were.

The creative people thought they were creative and the less creative people didn't think they were.

Appreciate the opportunity.

Appreciate the opportunity.

Appreciate the opportunity.