Daniel Pink

And we now have a database of over 21,000 regrets from people in 109 countries. It's incredible. And once I looked at those, okay, just basically just people offering their regrets, but by the thousands all over the world, and I didn't ask them to categorize it. I just wanted to know their age, their gender identity, and their location.

And we now have a database of over 21,000 regrets from people in 109 countries. It's incredible. And once I looked at those, okay, just basically just people offering their regrets, but by the thousands all over the world, and I didn't ask them to categorize it. I just wanted to know their age, their gender identity, and their location.

And we now have a database of over 21,000 regrets from people in 109 countries. It's incredible. And once I looked at those, okay, just basically just people offering their regrets, but by the thousands all over the world, and I didn't ask them to categorize it. I just wanted to know their age, their gender identity, and their location.

So it's like, huh, maybe there's not something there. And so actually not that long ago, 16, 17 years ago, researchers started doing more systematic looks at what people regretted. And they found that people regret a lot of stuff. It was all over the place. They have career regrets. They have romance regrets. They have finance regrets. They have health regrets. They have family regrets.

So it's like, huh, maybe there's not something there. And so actually not that long ago, 16, 17 years ago, researchers started doing more systematic looks at what people regretted. And they found that people regret a lot of stuff. It was all over the place. They have career regrets. They have romance regrets. They have finance regrets. They have health regrets. They have family regrets.

So it's like, huh, maybe there's not something there. And so actually not that long ago, 16, 17 years ago, researchers started doing more systematic looks at what people regretted. And they found that people regret a lot of stuff. It was all over the place. They have career regrets. They have romance regrets. They have finance regrets. They have health regrets. They have family regrets.

So it's like, huh, maybe there's not something there. And so actually not that long ago, 16, 17 years ago, researchers started doing more systematic looks at what people regretted. And they found that people regret a lot of stuff. It was all over the place. They have career regrets. They have romance regrets. They have finance regrets. They have health regrets. They have family regrets.

So it's like, huh, maybe there's not something there. And so actually not that long ago, 16, 17 years ago, researchers started doing more systematic looks at what people regretted. And they found that people regret a lot of stuff. It was all over the place. They have career regrets. They have romance regrets. They have finance regrets. They have health regrets. They have family regrets.

When I started reading through those regrets, I didn't read through all 21,000, but I did read through the first 15,000 of them. What I discovered is that there's something else going on, that trying to understand what people regret by those categories that I initially had thought is not the way to look at it, that there's something bigger and more interesting going on beneath the surface.

When I started reading through those regrets, I didn't read through all 21,000, but I did read through the first 15,000 of them. What I discovered is that there's something else going on, that trying to understand what people regret by those categories that I initially had thought is not the way to look at it, that there's something bigger and more interesting going on beneath the surface.

When I started reading through those regrets, I didn't read through all 21,000, but I did read through the first 15,000 of them. What I discovered is that there's something else going on, that trying to understand what people regret by those categories that I initially had thought is not the way to look at it, that there's something bigger and more interesting going on beneath the surface.

When I started reading through those regrets, I didn't read through all 21,000, but I did read through the first 15,000 of them. What I discovered is that there's something else going on, that trying to understand what people regret by those categories that I initially had thought is not the way to look at it, that there's something bigger and more interesting going on beneath the surface.

When I started reading through those regrets, I didn't read through all 21,000, but I did read through the first 15,000 of them. What I discovered is that there's something else going on, that trying to understand what people regret by those categories that I initially had thought is not the way to look at it, that there's something bigger and more interesting going on beneath the surface.

It's all over the place. So that's the lay of the land. So I said, I'm going to try to crack the code here. And so I did something called the American Regret Project, which is the largest public opinion survey of American attitudes about regret ever conducted. We did a brilliant, gorgeous survey of nearly 4,500 Americans modeling the

It's all over the place. So that's the lay of the land. So I said, I'm going to try to crack the code here. And so I did something called the American Regret Project, which is the largest public opinion survey of American attitudes about regret ever conducted. We did a brilliant, gorgeous survey of nearly 4,500 Americans modeling the

It's all over the place. So that's the lay of the land. So I said, I'm going to try to crack the code here. And so I did something called the American Regret Project, which is the largest public opinion survey of American attitudes about regret ever conducted. We did a brilliant, gorgeous survey of nearly 4,500 Americans modeling the

It's all over the place. So that's the lay of the land. So I said, I'm going to try to crack the code here. And so I did something called the American Regret Project, which is the largest public opinion survey of American attitudes about regret ever conducted. We did a brilliant, gorgeous survey of nearly 4,500 Americans modeling the

It's all over the place. So that's the lay of the land. So I said, I'm going to try to crack the code here. And so I did something called the American Regret Project, which is the largest public opinion survey of American attitudes about regret ever conducted. We did a brilliant, gorgeous survey of nearly 4,500 Americans modeling the

Okay, perfect. You got it exactly right. So let me be less abstract. Let me be concrete here. Okay, here we go.

Okay, perfect. You got it exactly right. So let me be less abstract. Let me be concrete here. Okay, here we go.