Daniel Pink

And it's that deep structure that really matters. That deep structure is really universal. You see these in every country, at every age, at every gender identity.

And it's that deep structure that really matters. That deep structure is really universal. You see these in every country, at every age, at every gender identity.

And it's that deep structure that really matters. That deep structure is really universal. You see these in every country, at every age, at every gender identity.

somebody wants to reach out okay so let's say you know like man i was such good friends with holla 10 years ago i haven't talked to her for so long i should really reach out to her and then i say oh man no but if i just reach out to her now it's going to be so awkward because i haven't talked to her for 10 years it's gonna be so awkward i don't want to do that and besides she won't care so i don't do anything and then two years from now i say

somebody wants to reach out okay so let's say you know like man i was such good friends with holla 10 years ago i haven't talked to her for so long i should really reach out to her and then i say oh man no but if i just reach out to her now it's going to be so awkward because i haven't talked to her for 10 years it's gonna be so awkward i don't want to do that and besides she won't care so i don't do anything and then two years from now i say

somebody wants to reach out okay so let's say you know like man i was such good friends with holla 10 years ago i haven't talked to her for so long i should really reach out to her and then i say oh man no but if i just reach out to her now it's going to be so awkward because i haven't talked to her for 10 years it's gonna be so awkward i don't want to do that and besides she won't care so i don't do anything and then two years from now i say

somebody wants to reach out okay so let's say you know like man i was such good friends with holla 10 years ago i haven't talked to her for so long i should really reach out to her and then i say oh man no but if i just reach out to her now it's going to be so awkward because i haven't talked to her for 10 years it's gonna be so awkward i don't want to do that and besides she won't care so i don't do anything and then two years from now i say

somebody wants to reach out okay so let's say you know like man i was such good friends with holla 10 years ago i haven't talked to her for so long i should really reach out to her and then i say oh man no but if i just reach out to her now it's going to be so awkward because i haven't talked to her for 10 years it's gonna be so awkward i don't want to do that and besides she won't care so i don't do anything and then two years from now i say

oh man, I was such good friends with Hala 12 years ago. I really should reach out to her. But oh my God, it's even more awkward now and she's going to care even less. And so we don't do anything and sometimes it's too late. And that's a big mistake. Let me just double click on that for a moment.

oh man, I was such good friends with Hala 12 years ago. I really should reach out to her. But oh my God, it's even more awkward now and she's going to care even less. And so we don't do anything and sometimes it's too late. And that's a big mistake. Let me just double click on that for a moment.

oh man, I was such good friends with Hala 12 years ago. I really should reach out to her. But oh my God, it's even more awkward now and she's going to care even less. And so we don't do anything and sometimes it's too late. And that's a big mistake. Let me just double click on that for a moment.

oh man, I was such good friends with Hala 12 years ago. I really should reach out to her. But oh my God, it's even more awkward now and she's going to care even less. And so we don't do anything and sometimes it's too late. And that's a big mistake. Let me just double click on that for a moment.

oh man, I was such good friends with Hala 12 years ago. I really should reach out to her. But oh my God, it's even more awkward now and she's going to care even less. And so we don't do anything and sometimes it's too late. And that's a big mistake. Let me just double click on that for a moment.

Okay. Really important. I'll give you a little bit of insight in how the sausage is made.

Okay. Really important. I'll give you a little bit of insight in how the sausage is made.

Okay. Really important. I'll give you a little bit of insight in how the sausage is made.

Okay. Really important. I'll give you a little bit of insight in how the sausage is made.

Okay. Really important. I'll give you a little bit of insight in how the sausage is made.

That's a huge mistake. We have piles of evidence showing that when people do reach out, it's way less awkward than they think. We're completely over-indexed on awkwardness. My view in general in life, reading the research, is that if you're feeling awkward about something, just freaking push through it. Don't let awkwardness, feelings of awkwardness, be that barrier.

That's a huge mistake. We have piles of evidence showing that when people do reach out, it's way less awkward than they think. We're completely over-indexed on awkwardness. My view in general in life, reading the research, is that if you're feeling awkward about something, just freaking push through it. Don't let awkwardness, feelings of awkwardness, be that barrier.