Daniel Priestley

I have never experienced what we're experiencing right now.

I've never seen more excitement for the opportunities that are in front of us and I've never seen more fear for the disruption that is coming.

We are living through transformational times that is very similar to 250 years ago where the end of the agricultural age ended.

And the beginning of the industrial age began.

Strangely, there's something called the Jevons paradox.

And the Jevons paradox is a paradox where when we think something is going to completely disrupt the way that we live and work, it often has the opposite effect.

We thought that YouTube was going to completely wipe out television.

And it's true that Hollywood lost tens of thousands of jobs, but YouTubing created 500,000 to 600,000 jobs at the same time.

And it used to take 150 people to make a TV show or a movie, and now it's 5 to 10 people making YouTube videos as a little team, and they can have a wildly successful YouTube channel.

With The Jevons Paradox...

If we currently said that in order to have a successful software company right now today or in the last few years, you needed to have 10,000 customers and you needed to have a team of 50 people and you needed to raise $1 to $5 million to get a software company off the ground.

If all of a sudden the cost and the commitment drops dramatically...

to have a software company and you only need 500 customers to make it work and you only need two people on a team to make it work and you only need a tiny bit of funding to make it work, what happens is like YouTube channels, you can end up with literally millions of tiny little software businesses that are super successful for five to 10 people and they do something niche and they do something special.

They don't look like traditional software companies either.

So a traditional software company would just do the software, whereas these little software companies might do software, plus they might do dinner parties where the clients get together.

They might have an annual ski retreat.

They might have a podcast and a YouTube channel that goes with it.

And all of that could be done by five to 10 people using AI tools.

So the Jevons paradox would basically say that there is millions of unmet needs and

And that those unmet needs are not explored because the cost to explore them is too high.