Daniel Priestley

And you're trying to come up with a bit of a hypothesis, like a scientist would, and you see how the market responds. And then if you get a good response, you double down on it. And if the response is not so great, you adapt and you change. So you've got to stay curious. You've got to be a bit like a scientist. I'll give you an example.

And you're trying to come up with a bit of a hypothesis, like a scientist would, and you see how the market responds. And then if you get a good response, you double down on it. And if the response is not so great, you adapt and you change. So you've got to stay curious. You've got to be a bit like a scientist. I'll give you an example.

So about a year ago, my team came to me and they said, we want to build a new piece of technology as a product. And I said, I don't necessarily want to launch a new product. You know, I'm spread too thin. I don't want to launch a new business, actually. And they said, well, can we test it? And I said, OK, let's test it. So we put up a landing page that was called a waiting list landing page.

So about a year ago, my team came to me and they said, we want to build a new piece of technology as a product. And I said, I don't necessarily want to launch a new product. You know, I'm spread too thin. I don't want to launch a new business, actually. And they said, well, can we test it? And I said, OK, let's test it. So we put up a landing page that was called a waiting list landing page.

And the waiting list is essentially we're going to build this product. We mock up some designs. And we say, if you're interested in this, join the waiting list and answer five questions to be on the waiting list for when it launches. I put a post on my LinkedIn and I said to the team, if 150 people fill this in, then we'll explore this if this is a good idea. Right.

And the waiting list is essentially we're going to build this product. We mock up some designs. And we say, if you're interested in this, join the waiting list and answer five questions to be on the waiting list for when it launches. I put a post on my LinkedIn and I said to the team, if 150 people fill this in, then we'll explore this if this is a good idea. Right.

But that doesn't mean they're going to give you their credit card.

But that doesn't mean they're going to give you their credit card.

We just want to set a low first test, fast, cheap experiment. Because if they did give us a credit card, we'd have to do it. Yeah, yeah. Yeah. So we just asked five questions and we said, you know, which best describes your current situation? Which best describes what you're trying to achieve? What best describes your biggest obstacle? How much would you be willing to pay?

We just want to set a low first test, fast, cheap experiment. Because if they did give us a credit card, we'd have to do it. Yeah, yeah. Yeah. So we just asked five questions and we said, you know, which best describes your current situation? Which best describes what you're trying to achieve? What best describes your biggest obstacle? How much would you be willing to pay?

And what else do you want us to know about you? So we asked those five questions. 750 people filled it in. I was expecting 150. And I was like, okay. Not only did they fill it in, on the price data, we're expecting $29 a month would be the subscription price for this product. And the price that came back most common was $59 a month.

And what else do you want us to know about you? So we asked those five questions. 750 people filled it in. I was expecting 150. And I was like, okay. Not only did they fill it in, on the price data, we're expecting $29 a month would be the subscription price for this product. And the price that came back most common was $59 a month.

So we're sitting there going, oh, okay, we're onto something with this idea. Now, did you give them options for price? Yeah, we did.

So we're sitting there going, oh, okay, we're onto something with this idea. Now, did you give them options for price? Yeah, we did.

Yeah, and of course I'm expecting that everyone's going to click the lowest price. $5 a month. Yeah. But no, $59 a month was, because the way we worded the question was, which price point best describes your budget? Bearing in mind, lower price would be less features and higher price would be more features. And how many price, what was the price points? I think we did $29, $59, $99, and $129.

Yeah, and of course I'm expecting that everyone's going to click the lowest price. $5 a month. Yeah. But no, $59 a month was, because the way we worded the question was, which price point best describes your budget? Bearing in mind, lower price would be less features and higher price would be more features. And how many price, what was the price points? I think we did $29, $59, $99, and $129.

$59 was the most common. Interesting. 750 people.

$59 was the most common. Interesting. 750 people.

Yeah, it was a piece of AI technology to help people write books. So it acts like a creative editor and it uses some AI tools to help you structure your thinking around a book. So that's called a fast, cheap experiment. Launch a waiting list. So a lot of people, when they think about launching a business, they think about huge commitments. And it's like the stress and anxiety.

Yeah, it was a piece of AI technology to help people write books. So it acts like a creative editor and it uses some AI tools to help you structure your thinking around a book. So that's called a fast, cheap experiment. Launch a waiting list. So a lot of people, when they think about launching a business, they think about huge commitments. And it's like the stress and anxiety.