Daniel Priestley

Okay, because in the early days you pitch one to one, but then to scale you pitch one to many. So like in the early days you might be doing sales meetings one to one, and then there comes a point where the best way to scale is to put videos out, to put ads out, to do group presentations or events, to create social media content that gets a bit of cut through.

Okay, because in the early days you pitch one to one, but then to scale you pitch one to many. So like in the early days you might be doing sales meetings one to one, and then there comes a point where the best way to scale is to put videos out, to put ads out, to do group presentations or events, to create social media content that gets a bit of cut through.

So all of that stuff is massively amplified by personal brand. Online, we don't really pay attention to business brands. So like Richard Branson has 12 million followers on X and only quarter of a million followers for Virgin. Even Tim Cook has twice as many followers than Apple.

So all of that stuff is massively amplified by personal brand. Online, we don't really pay attention to business brands. So like Richard Branson has 12 million followers on X and only quarter of a million followers for Virgin. Even Tim Cook has twice as many followers than Apple.

Right, so I think LinkedIn did some research and they basically found that if you were to start a business brand and a personal brand on the same day, and you post exactly the same time, exactly the same day, by the time the business brand gets 1,000 followers, the personal brand will have 20,000 followers. So it's 20 times more powerful. So when you scale up, you need to be one to many.

Right, so I think LinkedIn did some research and they basically found that if you were to start a business brand and a personal brand on the same day, and you post exactly the same time, exactly the same day, by the time the business brand gets 1,000 followers, the personal brand will have 20,000 followers. So it's 20 times more powerful. So when you scale up, you need to be one to many.

You've got to get your message out to a larger number of people. And people underestimate, you know, you need something like two to 20,000 people to really know what your business does in order for it to start that upward curve. So, personal brand is a huge growth driver, especially from six to seven figures of revenue. You want to go from half a million to five million? Personal brand.

You've got to get your message out to a larger number of people. And people underestimate, you know, you need something like two to 20,000 people to really know what your business does in order for it to start that upward curve. So, personal brand is a huge growth driver, especially from six to seven figures of revenue. You want to go from half a million to five million? Personal brand.

Key person of influence brand. You build that personal brand and you're going to see some growth because you're going to be hitting larger numbers of people who know who you are. The next thing is digital assets. Digital assets means that you take all the stuff that's happening and you digitize it.

Key person of influence brand. You build that personal brand and you're going to see some growth because you're going to be hitting larger numbers of people who know who you are. The next thing is digital assets. Digital assets means that you take all the stuff that's happening and you digitize it.

So if there's a happy customer, you get a video of that happy customer and put that on the YouTube channel. If there's a system or a process that is your signature method, you create a diagram of it and you make sure people can see it and they can find it. Like some of the stuff you have here in your books. It's like creating your own IP. Yeah, exactly.

So if there's a happy customer, you get a video of that happy customer and put that on the YouTube channel. If there's a system or a process that is your signature method, you create a diagram of it and you make sure people can see it and they can find it. Like some of the stuff you have here in your books. It's like creating your own IP. Yeah, exactly.

So that's my entrepreneur journey method and there's different ones here like the entrepreneur sweet spot and all of that sort of stuff. So everything that I talk about, I create digital assets like books, videos, diagrams, because that's the stuff that scales on the internet.

So that's my entrepreneur journey method and there's different ones here like the entrepreneur sweet spot and all of that sort of stuff. So everything that I talk about, I create digital assets like books, videos, diagrams, because that's the stuff that scales on the internet.

So we're living in this incredible time where the internet gives us access to 70% of the world's population who have fast internet, 1.8 billion English speakers. So you only need the tiniest little fraction of people to discover you. And if you've digitized what you do, including the value and the product and the delivery, you can have incredible scale.

So we're living in this incredible time where the internet gives us access to 70% of the world's population who have fast internet, 1.8 billion English speakers. So you only need the tiniest little fraction of people to discover you. And if you've digitized what you do, including the value and the product and the delivery, you can have incredible scale.

We are living through the most unbelievable time. This is the equivalent of the agricultural age turning into the industrial age. We're going from the industrial age to the digital age. So this is where we start to surf these big trends that are happening.

We are living through the most unbelievable time. This is the equivalent of the agricultural age turning into the industrial age. We're going from the industrial age to the digital age. So this is where we start to surf these big trends that are happening.

The dying economy is the economy that you were prepared for in the schooling system. So in the schooling system, they had this vision for you and they said, you're going to work in an office or a factory or a construction environment. And basically they said, here's our vision for Lewis. Our vision is that you're going to do 15 years of school and then you're going to do 25 years as a worker.

The dying economy is the economy that you were prepared for in the schooling system. So in the schooling system, they had this vision for you and they said, you're going to work in an office or a factory or a construction environment. And basically they said, here's our vision for Lewis. Our vision is that you're going to do 15 years of school and then you're going to do 25 years as a worker.