Daniel Priestley

Businesses that sell for a lot of money, they've contracted their recurring revenue. They can forecast really far forward into the future. And they have some metrics that are all about like how much of our revenue is recurring and how much does it churn? Like how much does it go down if we leave it over time? So those numbers are super clear. It has a 30 person or more team.

Businesses that sell for a lot of money, they've contracted their recurring revenue. They can forecast really far forward into the future. And they have some metrics that are all about like how much of our revenue is recurring and how much does it churn? Like how much does it go down if we leave it over time? So those numbers are super clear. It has a 30 person or more team.

So you've got to have 30 people on the team so that when the founder leaves, the business doesn't fall apart. Because typically less than 30 has what's called founder dependency. And then you need what's called proprietary assets.

So you've got to have 30 people on the team so that when the founder leaves, the business doesn't fall apart. Because typically less than 30 has what's called founder dependency. And then you need what's called proprietary assets.

And proprietary assets are your unique brand, your database, it could be your systems and processes, it could be trademarks, you know, whatever it is that makes that business very hard to compete with. That is your moat, that is your proprietary asset. So those are your three big ones. Proprietary asset, 30 people plus on a team, and recurring revenues into the future.

And proprietary assets are your unique brand, your database, it could be your systems and processes, it could be trademarks, you know, whatever it is that makes that business very hard to compete with. That is your moat, that is your proprietary asset. So those are your three big ones. Proprietary asset, 30 people plus on a team, and recurring revenues into the future.

You get those three things right, you're going to change your life with an exit.

You get those three things right, you're going to change your life with an exit.

2007 was Twitter had just launched. YouTube was kind of like becoming... Brand new still.

2007 was Twitter had just launched. YouTube was kind of like becoming... Brand new still.

By the way, you and I are very similar. 2009, I was running events called You Blogging TwitFace. And it was all about how to use social media for business. And that was one of my first things. And it was YouTube, blogging, Twitter, Facebook. That's cool. Yeah, You Blogging TwitFace, it was called.

By the way, you and I are very similar. 2009, I was running events called You Blogging TwitFace. And it was all about how to use social media for business. And that was one of my first things. And it was YouTube, blogging, Twitter, Facebook. That's cool. Yeah, You Blogging TwitFace, it was called.

I wrote Key Person of Influence in 2009 and it came out in 2010. And it was the book on how to build a personal brand. So you and I lived a very similar experience.

I wrote Key Person of Influence in 2009 and it came out in 2010. And it was the book on how to build a personal brand. So you and I lived a very similar experience.

gain audience when everyone is making noise. Totally, totally. So from 2009 to 2020, all you had to do is show up consistently. That was it. And just showing up consistently, you would do this. Now you've got to be an A player. You've got to really have your A game if you want to show up.

gain audience when everyone is making noise. Totally, totally. So from 2009 to 2020, all you had to do is show up consistently. That was it. And just showing up consistently, you would do this. Now you've got to be an A player. You've got to really have your A game if you want to show up.

So if you imagine an airport and the fog has come in and it's very hard to take off because there's so much fog. If you're already up there like you are, you've got, you know, millions of people, then you're already above the fog. So you can continue that journey and you're already an A player and you can throw budget at it. How do you do it if you're starting out?

So if you imagine an airport and the fog has come in and it's very hard to take off because there's so much fog. If you're already up there like you are, you've got, you know, millions of people, then you're already above the fog. So you can continue that journey and you're already an A player and you can throw budget at it. How do you do it if you're starting out?

How do you do it if you're actually on the ground and surrounded by this massive amount of noise? So, couple of things. You gotta tune out from what everyone else is doing and say, I'm going to be committed to adding value to a small group of people And I'm just going to start small and keep adding value and show up powerfully.

How do you do it if you're actually on the ground and surrounded by this massive amount of noise? So, couple of things. You gotta tune out from what everyone else is doing and say, I'm going to be committed to adding value to a small group of people And I'm just going to start small and keep adding value and show up powerfully.