Daniel Priestley

So the first step is ideation, which is to come up with not one, but 10 ideas. You must look at 10 different ideas because when you come up with one idea, you become fixated on it and you become obsessed with it. And when you say, I'm going to come up with 10 ideas and then I'm going to talk about it with a few people and see which are the best three that we think could go for.

So you start with 10 ideas, and there's a few ways to approach an idea. Number one is noticing a problem. So it's like I've figured out something that's wrong in the world. There's an unmet need. There's a problem that's not solved. There's something that's not as good as it could be. So that's the problem window. You can come through that. The next one is passion.

So you start with 10 ideas, and there's a few ways to approach an idea. Number one is noticing a problem. So it's like I've figured out something that's wrong in the world. There's an unmet need. There's a problem that's not solved. There's something that's not as good as it could be. So that's the problem window. You can come through that. The next one is passion.

So you start with 10 ideas, and there's a few ways to approach an idea. Number one is noticing a problem. So it's like I've figured out something that's wrong in the world. There's an unmet need. There's a problem that's not solved. There's something that's not as good as it could be. So that's the problem window. You can come through that. The next one is passion.

So you could say, I just love this. I'm massively into snowboarding, so I want to do something snowboarding related. Um, and then the third one is payment, which is that I've noticed a bunch of money floating around X. So ultimately the business needs all three of those things. You need to solve a problem.

So you could say, I just love this. I'm massively into snowboarding, so I want to do something snowboarding related. Um, and then the third one is payment, which is that I've noticed a bunch of money floating around X. So ultimately the business needs all three of those things. You need to solve a problem.

So you could say, I just love this. I'm massively into snowboarding, so I want to do something snowboarding related. Um, and then the third one is payment, which is that I've noticed a bunch of money floating around X. So ultimately the business needs all three of those things. You need to solve a problem.

You need to stay passionate about it and you need to get paid, but you tend to start by noticing from one of those three angles. So you're going to sort of like kind of evaluate those 10 ideas based on how passionate, how big a problem is this, how much money could this make?

You need to stay passionate about it and you need to get paid, but you tend to start by noticing from one of those three angles. So you're going to sort of like kind of evaluate those 10 ideas based on how passionate, how big a problem is this, how much money could this make?

You need to stay passionate about it and you need to get paid, but you tend to start by noticing from one of those three angles. So you're going to sort of like kind of evaluate those 10 ideas based on how passionate, how big a problem is this, how much money could this make?

So you kind of go through those, those ones. Yeah. Then what you do is you pick your favorite three and you launch one of two or three campaigns. So campaign number one, which is my favorite, is a waiting list campaign. So this is where you set up a landing page and you just say, we're going to be doing X, Y, and Z. If you want the information, join the waiting list.

So you kind of go through those, those ones. Yeah. Then what you do is you pick your favorite three and you launch one of two or three campaigns. So campaign number one, which is my favorite, is a waiting list campaign. So this is where you set up a landing page and you just say, we're going to be doing X, Y, and Z. If you want the information, join the waiting list.

So you kind of go through those, those ones. Yeah. Then what you do is you pick your favorite three and you launch one of two or three campaigns. So campaign number one, which is my favorite, is a waiting list campaign. So this is where you set up a landing page and you just say, we're going to be doing X, Y, and Z. If you want the information, join the waiting list.

And essentially, so like all I need, let's say I want to come in and compete with your brand here. Yep. I just need a graphic designer or chat GBT to mock up what this might look like and create a few basic designs. I put that on a landing page and say, we're launching a new drink that is all about focus and mental clarity and blah, blah, blah. If you're interested to know more...

And essentially, so like all I need, let's say I want to come in and compete with your brand here. Yep. I just need a graphic designer or chat GBT to mock up what this might look like and create a few basic designs. I put that on a landing page and say, we're launching a new drink that is all about focus and mental clarity and blah, blah, blah. If you're interested to know more...

And essentially, so like all I need, let's say I want to come in and compete with your brand here. Yep. I just need a graphic designer or chat GBT to mock up what this might look like and create a few basic designs. I put that on a landing page and say, we're launching a new drink that is all about focus and mental clarity and blah, blah, blah. If you're interested to know more...

Please join the waiting list. Answer five questions to join the waiting list and go in the running to win $500 worth of product or something like that. And you want to ask, you know, obviously their name and email address. You want to ask, you know, about what they currently do in that particular space, what they're looking to achieve, what their biggest barriers are, what their budget might be.

Please join the waiting list. Answer five questions to join the waiting list and go in the running to win $500 worth of product or something like that. And you want to ask, you know, obviously their name and email address. You want to ask, you know, about what they currently do in that particular space, what they're looking to achieve, what their biggest barriers are, what their budget might be.

Please join the waiting list. Answer five questions to join the waiting list and go in the running to win $500 worth of product or something like that. And you want to ask, you know, obviously their name and email address. You want to ask, you know, about what they currently do in that particular space, what they're looking to achieve, what their biggest barriers are, what their budget might be.

So you ask a few questions and then they join the waiting list. My rule is if you can't get 150 people on a waiting list, then it's game over. That idea is dead. So 150 is the minimum that has to be on the waiting list. And it shouldn't be like every waking hour to get those people. It should just be I can DM some people. I can drop this into a group on Facebook.