Daniel Scott

So

Many of those economic contributions are even more important because they're in smaller towns, remote areas that aren't a Boston or a New York, places that need those tourism dollars and that economic benefit.

So when they struggle, and we had that in Canada as one example around here and around Toronto a couple of years ago when ski areas couldn't get open around Christmas, they laid off 1,600 people.

So, you know, that's like a small automotive plant or something closing, you know, that type of scale.

And that really hurts a community and an economy.

No, yeah, Christmas, New Year's is massive importance to the entire ski industry.

Some ski resorts make 25% of their revenues in that sort of period of time around those key holidays.

And in that case, it was just, yeah, it was too warm to even make snow, which was a rarity.

So they just couldn't get open.

So they didn't need all that seasonal staff until they got the conditions to reopen.

So it was a temporary closure.

And once things got cold again, they could pop back open again.

But for a couple of weeks, they had to lay off

you know, over 1,500 people.

Yeah, so this year was a bit of an anomaly, particularly for Salt Lake City.

I just finished doing a lot of media related to some of the work we do for the International Olympic Committee on Climate Change and future hosts.

And it was a real shock to them because many ski areas out west, Colorado, Utah, they want to be open for American Thanksgiving if possible, but certainly Christmas.

And they had a real snow drought this year.

And so if they were hosting the Olympics this year instead of 2034,

It would have been a bit more challenging than I think they anticipate.