Daniel Yergin

So you've got to draw people in and people love stories.

I mean-

I mean, I started writing when I was like a child.

My father had an old typewriter.

He'd been a newspaper reporter and I would hunt and peck and just write stories.

So in high school,

I was student body president, but I was also editor of the literary magazine.

And when I was an undergraduate at Yale, I started a magazine called The New Journal, which was narrative journalism.

And so I learned a lot of my writing doing that.

I learned a lot of my writing, writing magazine articles, how to tell a story.

And so I really, I love shaping a story.

I love finding a character.

I love finding the great quote that just kind of illuminates everything you're trying to do.

And I love not boring people.

You're making a deal that what you write in year four, you're not gonna totally rewrite in year seven because otherwise you'll never get it done.

And see the odd thing, the strange thing is I started a business the same year I started the prize.

So-

I felt that I learned, so I was living entrepreneurship.

And I think that, you know, sometimes people, when they go back and write history, they know the outcome.

So I think everybody knows what was, you know, they had all the information, they had all the time and they knew the outcome.