Daniel Yergin

You can do it by electrons.

You know, my father had worked at Warner Brothers for a time and I was always interested in, you know, the movie and entertainment business, you know, and how that developed and, you know, a big epic story of that.

I mean, that's, I just think that's so interesting where you can, I mean, one of the things that is fun when you're writing this, when you have these oversized personalities, you

There may be kind of obnoxious people who you would hate to meet in person, but are very interesting to write about.

And so you look for an industry.

Here's something nobody's ever thought about.

History of the internet.

No, I'm just joking.

Yeah.

I mean, the thing is that...

You know, the one thing I've learned from doing these books is it's the three X rule is however hard you think it's going to be, it's going to be at least three times as hard to do.

So, I mean, I started off with really unrealistic expectations on the prize, but I think the thing that kept me going was just how great the stories are and how important the stories were.

Well, I mean, you know, I use the advance for the prize to actually, that's how I capitalized the company we started with, which, you know, created an incentive to finish the prize.

Yeah, writing at night, writing at weekends, vacations, filling up our car with books and just immersing it.

And the way I would do it is I would...

did not have a master plan.

I really should have.

It would have saved a lot of time probably.

I would just immerse my something and get it all in my head.

And then my mother was a painter and I would watch her sketch.