Daniel

Do you think you're at a time where people believe it more, understand it more, or are there a lot of skeptics?

And so when you when you started using this, I imagine you must have seen a difference.

Or maybe someone that you know had also seen a difference.

But what type of things did you start to see?

And I was reading a lot about recovery and sleep, performance.

I think, like you said, the biohacking is maybe those three things are the things that everybody wants to achieve.

And especially us as entrepreneurs who work like 24-7, we many times neglect those things.

It's something I need.

I really need to get the pillow.

Like I really, really need to get, I need the brace.

I got bad knees.

I got, my knees are like Rice Krispie treats.

I think that's the biggest thing I struggle with.

I woke up last night at maybe 3.45 a.m.

And I don't know if I even went back to sleep after that.

It's definitely one of those things.

And then I started looking at my phone.

I do like all the worst habits that I'm trying to change.

When you went into this model, I believe you were looking at licensing.

And now you're really doing a lot with direct-to-consumer.