Danielle Brown

And then from the blog, I had a pop up that said, follow me on Instagram. And then people would follow me on Instagram. it kind of became like this marketing funnel. But then TikTok came into the picture.

Yeah, and that was really a shift in how people consumed recipe content. Because take Instagram, we're only posting static images. And you can only learn so much about how to cook something from a picture. where on TikTok, I saw this opportunity to show a 30 second tutorial of how someone can actually make something. And this changed the game.

Yeah, and that was really a shift in how people consumed recipe content. Because take Instagram, we're only posting static images. And you can only learn so much about how to cook something from a picture. where on TikTok, I saw this opportunity to show a 30 second tutorial of how someone can actually make something. And this changed the game.

Yeah, and that was really a shift in how people consumed recipe content. Because take Instagram, we're only posting static images. And you can only learn so much about how to cook something from a picture. where on TikTok, I saw this opportunity to show a 30 second tutorial of how someone can actually make something. And this changed the game.

And I mean, before I knew it, had like a million followers on TikTok. And I was like, I'm posting like simple, easy recipes. But people, I guess, really needed them. They need them. Wanted them. And this was also the beginning of COVID where people were home doing nothing. And it was like a great time to learn how to cook and restaurants weren't open. So people had no choice but to cook as well.

And I mean, before I knew it, had like a million followers on TikTok. And I was like, I'm posting like simple, easy recipes. But people, I guess, really needed them. They need them. Wanted them. And this was also the beginning of COVID where people were home doing nothing. And it was like a great time to learn how to cook and restaurants weren't open. So people had no choice but to cook as well.

And I mean, before I knew it, had like a million followers on TikTok. And I was like, I'm posting like simple, easy recipes. But people, I guess, really needed them. They need them. Wanted them. And this was also the beginning of COVID where people were home doing nothing. And it was like a great time to learn how to cook and restaurants weren't open. So people had no choice but to cook as well.

For sure. It was definitely a blessing and a curse. And so then I would take those TikToks and I would then, once reels came into play, would put them on reels as well. And then my Instagram grew and I stopped taking private clients. And I was like, I can help millions of people at a time now, not just one-on-one. Right. and just started transforming women's lives.

For sure. It was definitely a blessing and a curse. And so then I would take those TikToks and I would then, once reels came into play, would put them on reels as well. And then my Instagram grew and I stopped taking private clients. And I was like, I can help millions of people at a time now, not just one-on-one. Right. and just started transforming women's lives.

For sure. It was definitely a blessing and a curse. And so then I would take those TikToks and I would then, once reels came into play, would put them on reels as well. And then my Instagram grew and I stopped taking private clients. And I was like, I can help millions of people at a time now, not just one-on-one. Right. and just started transforming women's lives.

People message me, hey, I've been struggling to get pregnant for years and now making your recipes, I feel healthy and I was able to get pregnant. That's wonderful. Yeah, they're like, my skin has been horrible, I have horrible acne, and now I make your recipes and eat plant-based and use all of your cookbook recipes and my skin's cleared up.

People message me, hey, I've been struggling to get pregnant for years and now making your recipes, I feel healthy and I was able to get pregnant. That's wonderful. Yeah, they're like, my skin has been horrible, I have horrible acne, and now I make your recipes and eat plant-based and use all of your cookbook recipes and my skin's cleared up.

People message me, hey, I've been struggling to get pregnant for years and now making your recipes, I feel healthy and I was able to get pregnant. That's wonderful. Yeah, they're like, my skin has been horrible, I have horrible acne, and now I make your recipes and eat plant-based and use all of your cookbook recipes and my skin's cleared up.

And just all these stories every day from women whose lives are transformed from nourishing themselves and making plants the center of their plate.

And just all these stories every day from women whose lives are transformed from nourishing themselves and making plants the center of their plate.

And just all these stories every day from women whose lives are transformed from nourishing themselves and making plants the center of their plate.

i think we absolutely men too we'll they do we'll listen we'll do these recipes and benefit like 95 of my followings women but they cook for their partners and their husbands and everything so then they end up yeah related they end up reaping the benefits of the cooking but do you know age wise like your audience demographic I'd say it's really a range.

i think we absolutely men too we'll they do we'll listen we'll do these recipes and benefit like 95 of my followings women but they cook for their partners and their husbands and everything so then they end up yeah related they end up reaping the benefits of the cooking but do you know age wise like your audience demographic I'd say it's really a range.

i think we absolutely men too we'll they do we'll listen we'll do these recipes and benefit like 95 of my followings women but they cook for their partners and their husbands and everything so then they end up yeah related they end up reaping the benefits of the cooking but do you know age wise like your audience demographic I'd say it's really a range.

I have people come up to me in person who recognize me who are 20 and then 60. And you guys probably get the same thing. It's like you have this range because it applies to everyone.