Danielle Kurtzleben

Voters in recent years, they've liked Republicans on immigration, defense, often the economy.

But Democrats, they got health care.

And so for Republicans to be leaning into health care right now,

Again, purely politically, that is a bet in a midterm year.

Ever since especially Democrats won a whole bunch of off-year elections in November touting, again, this is their framing of it, affordability, which you can call any number of things, by the way.

You can call it inflation.

You can call it prices.

You can call it cost of living, which people have talked about for years.

But Democrats won on that very effective messaging.

And Trump really noticed and honestly seemed pretty mad about that because he ran and won on inflation and prices.

And so Trump has been...

He's very haphazardly pushing an affordability message.

He has gotten a bit more on message in recent weeks.

But on the one hand, saying, you know, affordability is a hoax, seeming like he's not taking it seriously.

But on the other hand, he has put forward a whole list of...

Policy ideas pitched at affordability, for example, 50-year mortgages, blocking large institutional investors from buying homes, capping credit card interest rates at 10 percent.

He has reduced some tariffs.

He wanted to give people $2,000 checks from the tariff money.

In the big, beautiful bill, he passed no tax on tips, Social Security, overtime.

So he really likes to talk about all of this.