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Danielle Morrill

๐Ÿ‘ค Speaker
202 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

We're getting really close to 300 now.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

I don't think we've got the books closed on March quite yet, but yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

What I mean is we're making as much in a month now as we made in a year when we started.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

Yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

So not very many KS monthly anymore.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

I'd say like, you know, 50 or 60 KS monthly.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

Most of them are on annual contracts.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

We've got about 500 customers.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

500 total.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

Yeah, it's easier per year.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

So it's been moving.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

So now it's coming up to almost 10,000.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

This is the number we want to see go up over time, obviously.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

So it started out around 6,000 when we started and now it's around 10,000.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

No, we like to have them pay us upfront for the year.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

When they do that, they get a bit of a discount and that gives us cash for operations.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

So that's been something that's been super powerful for us getting a better cash position.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

I mean, I think... Oh, annual churn at this point is like sub 10%.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

Great, so you're turning less than 1% per month.

SaaS Interviews with CEOs, Startups, Founders
EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

Yeah, so the thing you want to think about with lifetime value and fast though, first of all, we don't totally know.